Short YouTube coaching clip (May 22, 2023) by Eric Deeran explaining a 'power framing' technique for calls: list typical market pain points, state what you do (xyz), then immediately ask a question about the client’s business to shift pressure onto them and elicit information.
Okay. Does that make sense? Yeah. Cool. So you really like. I like that framing where it's like, well, you know, how your pain, like, your market struggles with pain point, pain point, pain point. Well, what we do is we do xyz. Does that make like. Does that make sense? They say yes, and then you go straight into a question for them about their business to take the pressure off yourself and put it on them. If that makes sense. Yeah, Yeah.
