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How to Scale Your Business: Strategies to Support 100 Clients

12 Apr 2024 · 1 min

Watch on YouTube

0:33

A short segment from a YouTube video by Eric Deeran advising business owners to design offers that can be sold 100 times without the founder's direct involvement. The speaker recommends thinking through operations at scale (e.g., what hires and resources are needed) and gives concrete staffing ratios: one editor, one media buyer, and one shooter per five clients, with a new hiring round triggered every additional five clients.

Questions this video answers

One editor for every five clients.

One media buyer for every five clients.

One shooter for every five clients.

Whenever they exceed each additional five clients (i.e., hire a new round of the listed roles for every 5 clients).

Design an offer you could sell 100 times without the founder being involved.

Chapters

Is you want to think about when you're creating these offers, like, if you can do it, like, how can I create an offer that I'd be able to sell 100 times without me being involved at all? Like, that's a good thought exercise to go through. Well, I need to hire this person. I need to have, like, one editor for every five clients. I need to have, like, one media buyer for every five clients. I need to have, like, one shooter for every five clients. And then every time we get more than five clients, I hire a new round of those people. Work on them. Right. So it's like, just thinking through, what can I do if I had 100 clients, and how could I support this?