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How to sell a social media strategy to your clients....

25 Feb 2024 · 1 min

Watch on YouTube

0:46

A short spoken pitch from a YouTube video by Eric Deeran explaining how to sell a social media strategy to clients: create organic short-form content to grow a following, drive people to the client's link-in-bio, and convert them into warm organic leads via nurturing content. The speaker advises following normal discovery, then presenting this content-driven diagnosis and describing content types (nurturing vs. conversion-focused) with examples of prior success.

Chapters

And you're going to take that strategy, create organic content and grow his following, which is going to lead to people opting in to his link in bio, which will turn into warm organic leads which are even better than paid ad leads because these people have been nurtured by your short form content that we're going to create. We've already built a source of trust there. That's going to be the pitch. But just go through your normal discovery and then when you get to diagnosis, get in there and just say, hey, what we're going to do is create this content. That's it's going to bring new people in off the platform. They'll follow you, they're going to go to your link in bio. We're going to have different types of content. Some content is going to be for nurturing, some content is going to be to push them to the link in the bio to become a lead and then we're going to just nurture those people and bring in more leads like we did with so and so for his brand. We'll harness the power of what we did there.