Eric Deeran shows salespeople how to tie a prospect's stated problems directly to your pitch. Remind them of their pain point, state your specific solution, then confirm they understand. Skip this step and you're like a doctor operating on the wrong body part.
And then at the end, I'd be like, hey, Paula, you know how you said you felt like nobody really knew about your business, and you felt like you were just struggling to get, you know, brand awareness? So what we're going to do is we're going to create a brand film and consistent social content that's going to allow you to get your name out there more and bring in more leads. Does that make sense? Yes. And then remember how you told me pain point, what we're going to do is this thing to get you to solution. Does that make sense? And then I'd go through that on each one of my pillars that I'm going through. But it's just like. Because otherwise, it's this, like, mismatched thing where, like, I'm pitching this thing, but I'm not tying into the things that you said you were struggling with. It's kind of like I go to the doctor, I say I have this back pain, and he says he's gonna operate on my knee. Right, Right. Yeah, same thing. Okay. So just think of it that way. But, yeah, you should be fine. You'd be great. Yeah.
