Eric Deeran explains how to understand what your customers actually need: be the market yourself if you can, or run free case studies and collect testimonials. Ask clients what keeps them up at night and what they dream of achieving, then use those insights to shape your ads around their specific pain points.
How did you determine the messaging that your clientele was looking for most? Was it. Was it paying, paying for leads and then trying to optimize for conversion? Or did do you feel like you were the market so you had a clear understanding of what people were actively seeking or missing?
For Master filmmaker, it was definitely like, I was the market, so I kind of knew. But if you don't know what your market's issues are, like, what I tell all of our clients is like, go, go do like a free case study video. Like, do a video for somebody and then get a case study, get a testimonial and ask them what they like, what their problems are. So like, if you're running ads to a market, you need to know, like, what keeps them up at night? What's their dream outcome? Like, where is the pain? What can I press on a lot throughout the ad? And you need to know all those things because if you don't, it's just not going to hit as well.
