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How to Understand Your Market's Needs and Optimize Your Messaging

25 Sept 2024 · 1 min

Watch on YouTube

0:49

Short interview-style excerpt from a YouTube video by Eric Deeran (Master Filmmaker) about understanding market needs and optimizing messaging. Key advice: if you already are the market you may intuit needs, but otherwise produce a free case-study video for a client, gather a testimonial, ask what they liked and what problems they had, and use responses to identify "what keeps them up at night" and their dream outcome so ads can press on the right pain points.

Chapters

How did you determine the messaging that your clientele was looking for most? Was it. Was it paying, paying for leads and then trying to optimize for conversion? Or did do you feel like you were the market so you had a clear understanding of what people were actively seeking or missing?
For Master filmmaker, it was definitely like, I was the market, so I kind of knew. But if you don't know what your market's issues are, like, what I tell all of our clients is like, go, go do like a free case study video. Like, do a video for somebody and then get a case study, get a testimonial and ask them what they like, what their problems are. So like, if you're running ads to a market, you need to know, like, what keeps them up at night? What's their dream outcome? Like, where is the pain? What can I press on a lot throughout the ad? And you need to know all those things because if you don't, it's just not going to hit as well.