Eric DeeranOne mission — help agency owners build businesses they actually love running.

If you take away anything from my sales tips, it's LISTEN to your prospects and ACTUALLY care...

26 Sept 2023 · 1 min

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0:34

Eric Deeran (Master Filmmaker) delivers a short, first-person sales tip video stressing the importance of listening to prospects and genuinely caring. He recounts a retail anecdote about picking up his wedding suit where a sales associate ignored his stated shoe size (11.5) and brought the wrong size (10.5), using this as an analogy for how creators should listen and prescribe correct solutions for clients.

Chapters

Right. It's like, why would I pay you anything? It's like, I was going to pick up at my wedding next month. I was going to pick up my suit today, and I went in there, and when I had first went in there, I went in and the sales associate was talking to me, and I just felt like he wasn't listening to anything I was saying. I was like, I'm looking for this, this, and this. Like, I told him that I was an eleven and a half shoe, and he brought me a ten and a half because he just wasn't listening. So it's like, that's frustrating for a prospect. It's the same thing when you're trying to sell your video services. Like. Like, you need to listen to what they're looking for and then prescribe an accurate solution to that thing.