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If your offer is off, nothing will work

25 Sept 2024 · 1 min

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A short conversational transcript from a YouTube video ("If your offer is off, nothing will work") in which two speakers discuss launching a program and emphasize that refining the business offer was the major change for them. They describe moving away from highly-custom, a la carte pricing toward a more honed offer and note iterative pricing changes. The clip focuses on offer design, pricing, and service packaging as primary levers for improving results.

Chapters

I guess, like, was there anything obviously we're so we're literally just starting the program, but like, has there been anything that's been particularly helpful for you up to this point, working with us?
Yeah, so, so the biggest thing that we've changed since we started because like you said, we're sort of in the beginning and the first part really is the offer. And so when we approached the offer, you know, that was, that was the biggest thing that changed from how we were pick pitching our services. And a lot of it was very custom or, you know, again, we had sort of a la carte option and we've changed pricing over and over again in every different way that you can imagine. And so honing in on the offer was, was a very big deal for us. And so we worked with Ethan, who's, who's our, you know, you know, kind of.