If your offer is off, nothing will work
31 Jul 2024 · 1 min

0:46
A short conversational clip from a YouTube video where two speakers discuss early-stage participation in a program. The core point in this chunk: the biggest change has been refining the offer — moving away from highly custom, à la carte pricing and repeatedly iterating pricing. They credit outside help (named advisor 'Ethan') for guiding their offer redesign.










