Short spoken advice for videographers and video business owners: instead of selling "the video," identify the client's problem (their current state A and desired state B) and sell the solution — positioning the video as the product/medium that acts as the bridge from A to B. The core recommendation is to market the outcome (problem solved) rather than the artifact (the video).
If you want to make a lot of money as a videographer, filmmaker, video business owner, listen up. Here's what you need to do. And this is a big problem that a lot of people struggle with. A lot of filmmakers, they're only selling the video, right? So what you need to do is sell and figure out what problem you solve for the client. So if this is A, this is where the client is, this is their current state and then this is B, this is where they want to be, right? But there's problems in between. Your video is a bridge from A to B. That's all it is. And so the video is the medium that helps them solve the problem. Problem. So you need to sell the solution of the problem, not the video. The video only helps them get there. That's the product. The offer is we're going to help you solve this problem using the product, which in this case is video.
