In this video, Eric Deeran warns high‑ticket business owners that relying on external marketing agencies is akin to "renting your pipeline" and leads to poor results. He explains why agencies often fail: they juggle many clients, lack deep knowledge of the business and its customers, and have misaligned incentives because they are paid a flat retainer regardless of sales outcomes. Deeran argues for a hybrid "done‑with‑you / done‑for‑you" approach where his team installs a proven ad, CRM, and sales system, then trains an in‑house employee to run it. This creates ownership, visibility into the P&L, and the ability to optimize spend (typically 20‑25% of revenue on marketing). He emphasizes the importance of foundational SOPs that allow any trained staff member to operate the system, reducing dependence on external providers. Throughout, he cites his own credentials—15,000 booked sales calls, an 8‑figure business, $5 M spent on paid ads, and consulting 800+ owners—to establish authority. The video concludes with a call‑to‑action inviting viewers to schedule a call for system installation and training.
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You have to stop renting your pipeline. We talk to so many high-ticket business owners that have paid agency after agency after agency after— and they're continuously not getting the results that they want. So that kind of begs the question, why are these agencies not working? Why do you feel like you're always renting your pipeline? And what do you do about it so you can actually own your own growth in your business? Because at the end of the day, you don't want to have to pay an agency $5,000 to $10,000 a month every single month just to keep your business running and get leads in the door. If you don't know me, my name is Eric Deeran. I've booked over 15,000 sales calls, Scaled my business to 8 figures and spent over $5 million on an inbound paid ad system to grow my business. And I've consulted over 800+ business owners to help them install this system into their business and then bring it in-house so they never need an agency again. So let's talk about why you need to stop renting your pipeline. Like I said, we've talked to so many business owners to where they are constantly going through agency after agency after agency, and they're just not getting the results that they hoped from those agencies. Number one, no one is going to care like you do. At the end of the day, it's your business, it's your leads. You're the one who gets the most in your company. And so if you expect someone else that you pay $5,000 to $10,000 a month to, to care more about your business than you, there's going to be an issue because they have tons of other clients. They're juggling tons of other clients and no one is going to care as much as you do about your own business. And the truth is, is they're also not going to understand your customer like you, because at the end of the day, you've been doing this for 5 to 10 years in your business. You understand your customer, their needs, their wants, everything that they desire way better than some agency does. And because these 2 things are always true, yes, I understand you don't always have the the time to learn a new skill. But this is why we install the system into our clients' businesses and help them train someone in-house to do this stuff in-house, because then that person, when you bring them in-house, works way more effectively than if you're bringing someone in from the outside and then just expecting them to do everything. This is why like 90% of done-for-you providers always fail. This is why we are always a done-with-you and done-for-you blend. And the truth is, is agencies are made to keep you paying them, right? They want you to retain with them, and so they're never going to get you enough results or teach you how to get those results yourself, because then you'll just simply fire them. And so the best model I've always found, and this is why we offer this with our clients, is we will install it for you because you need someone to come in and install it for you and get it done, help you understand how it works, and just take a proven model that's already working for you. And then we teach them how to use it so they can understand how that process works and then bring it in-house and own that process. So then when clients are done with us, they have a process that they own instead of, you know, if you stop paying us, we take it all away from you, which is what all agency models typically do. And agencies will send you reports like, this is how many leads we're getting, how many followers we're getting, what our engagement is when at the end of the day, they also don't understand your P&L like you do. And so they're just trying to get you leads and calls and they're not incentivized to actually get you more sales, right? Because they can't see the whole process. They can't see your P&L like you do. And so you understand from a P&L perspective, hey, we can spend this much on marketing. And typically what we recommend is you can spend up to 20 to 25% on marketing as a total part of your P&L, right? But these agencies don't understand that and they're not looking at that to optimize your campaigns like you do. And this is why you need to have visibility in it or you need to have someone in-house who has visibility into it. Because if you have someone in-house, their only job once trained is optimizing your campaigns. Whereas when you have an agency, they have all these different clients here and tons and tons of different clients to where they're just splitting their attention across all these people, right? And so long-term, that just doesn't work because you're only getting maybe 5% of their attention at any given time. And this is why there is some work that is required on your end. The best clients I've ever had, literally the ones who get the best results, like, like one of our clients, MaxEngage, the reason they did so well is because they took this system but they had some ownership over it. And when you can have ownership over something, you get better results. When you just abdicate all of your responsibility to someone else to get those results for you, you have no control over it. And so if they do a bad job, there's literally nothing you can do to fix that, right? Because you're abdicating responsibility. Whereas if you can take partial ownership of that outcome, then you end up getting better results. And it's not even that much more work. Like most of our clients that we're working with are only dedicating close to 4 to 5 hours a week with us. And here's the truth. If, if you can't dedicate 4 to 5 hours a week to something that is the most important thing in your business, which is getting more clients, Making more money, what else are you dedicating your time to? Like there's literally nothing else you should be focusing on. And so when we hear founders say, oh, you know, I don't have time to focus on the marketing and sales, that is the lifeblood of your business. If you don't have marketing and sales, you literally don't have a business. I'd encourage you if you have that objection or you're thinking to yourself, well, I just don't know if I have the time to do this. You do because that is your entire business. This is all you should be focusing on. And so you have to have some ownership over that. And the reason most done-for-you agencies don't work is because you literally give ownership of your business, your business, remember that where you get paid the most money to someone else. It's It's basically me saying, hey, I get paid the most money, but I'm not going to do anything to help myself make more money. I'm going to tell you that your job is to make me more money, but I'm only going to pay you $4K a month where I'm getting paid $50K or $100K a month. Like, it doesn't make any sense. And I think a lot of people are waking up to the fact that agencies don't make sense. This is why you have to learn this stuff in-house and bring it in-house, because like nobody is going to care more about your business than you because you're literally not paying them enough to care. Like, I'm not going to go on a whole rant about it, but I just— it drives me crazy when people don't understand that nobody can care more than you because you are getting paid the most. And they honestly shouldn't. They shouldn't care as much as you because like you are getting paid the most. You're not paying them enough to really care. Like imagine if a client paid you, you know, $3K a month and then you have a client paying you $10K a month. Like which one are you going to care more about? You're obviously going to care more about the one that's paying you $10K a month than the one that's paying you $3K a month, right? It's just how life works. Like you get paid more, you pay more attention. That's the broken part of that model. And what we do with our clients is we actually help them develop and own the ad system, the CRM system, and the sales system because all of these things equal money out on the other side. And so we help our clients own this entire process, bring it in-house, And build the, what we call foundational SOPs for their business. Because once you have these foundational SOPs, you can plug any in-house person into these SOPs and they will be able to operate them for you. And so if you've been burned by an agency before, this video is for you. I've been burned by an agency before. A lot of people have been burned by agencies before. And, and while it is understandable to say, hey, I want to hire someone to buy back my time to do something, I agree with that. But you need to understand how it works and then just hire someone in-house or have someone like us come in and install the system for you and then train your in-house people on how to use it. That is the only way I've seen this work long-term successfully. Otherwise, you're going to continue to get burned by agencies, and ultimately it's your fault at the end of the day because you were abdicating responsibility to someone else that you're not paying enough. That's my rant for today. If you want our help installing a system and then training someone in-house on how to do it, click the link below, schedule a call with our team. Be happy to see if it's a fit. And with that being said, keep being awesome. We'll see you in the next video.
