Eric DeeranOne mission — help agency owners build businesses they actually love running.

Importance of culture videos #shorts

11 Mar 2023 · 1 min

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0:39

A short YouTube clip (March 11, 2023) by Eric Deeran advising video producers to create "culture videos" for clients. The speaker argues culture videos function as an employer-focused brand piece that helps companies attract the right employees—distinct from client-acquisition brand videos—and recommends adding culture videos to production packages. The short cites experience (e.g., "Power of Epic") and frames the video as practical sales/upsell advice for filmmakers.

Chapters

Here's an incredible type of video that your clients need but don't have yet. And it would be a culture video. And we've shot culture videos for companies like the Power of Epic, and it's such an underrated type of video. The reason is, is because they need these types of videos to attract the right types of employees to work for the company. And there's two different types of like funnels, per se, per company. There's the to get more clients funnel, and then there's the funnel that helps them bring in more employees. And so the culture video is kind of the brand video for the employees who work at the company. So consider adding a culture video into your next package and watch how it helps your client.