Eric Deeran explains inbound marketing: instead of chasing prospects, run ads to a value video that shows how your service helps them, then let them book a meeting. Flipping intent means they come to you with interest already there.
So what I prefer to do and what our clients prefer to do is implement an inbound system. Basically gets the intent to flip. So the client is reaching out to you. They have the intent, you have the power as opposed to you having the intent, them having all the power. So let's talk about inbound. So with inbound this is typically what we do. So we have an ad and we run this ad wherever our audience is hanging out. This is our audience right here. We run that ad to a video which is going to be a value video. And this is where we're going to talk about what we do, how we help that specific client avatar here and how we help them achieve some sort of result in their business using content. Right? So we're going to run the ad to that video and then we're going to have below that video is going to be a calendar for them to book a time with us.
