Eric Deeran breaks down benchmarks for VSL pages: aim for 15-25% opt-in rates and 10-15% self-booking rates. He recommends daily outbound calling with appointment setters and stricter calendar questions to filter leads and improve pickup rates.
15–25%.
10–15%.
About 10–15%.
Every day, seven days in a row.
So as far as opt in rate, when someone opts in, you should have about a 15 to 25% opt in rate. And then from there, of the people who make it to your VSL page, where there's the VSL and then there's the calendar, of those people, you should have about a 10 to 15% booking rate. So that's self book. Those are people who come in and they self book. And the reason that is is because the questions on your calendar should scare them away a little bit so you don't get bad quality calls. And then from that, of the people that come into the system, about 10 to 15% should be actually picking up. You should be calling every day, seven days in a row. And eventually we'll have an appointment setter do that for you. Because that's my appointment setter's job, where they call every day.
