Short excerpt from a YouTube video ("Is this really the #1 sales technique?") discussing sales mindset. The speakers argue that authentic belief in what you offer (and aiming to help rather than just sell) creates stronger relationships and wins conversations; one speaker compares this to religious missionaries who convert through genuine belief.
Well, because I'm not really trying to sell them anything. I'm trying to help them. If someone's legitimately and authentically trying to help you, the relationship gets built stronger and quicker.
It's what I tell my sales guys as well. A lot of people are trying to sell stuff they don't believe in. It's. You're trying to overcome their sense of doubt with your belief. And whoever believes more wins the conversation. Any sort of religion. Mormons don't get formal sales training. It's just because they believe in what they're talking about. That's how they're able to convert people. Then you're not selling them, you're just helping them.
