A short monologue advising new entrepreneurs to adopt a long-term time horizon—specifically committing to one business/goal for many years (illustrated with a 10-year gym analogy)—instead of switching efforts every few months chasing quick riches.
Chapters
The biggest struggle I see with people who are just starting their business is that they don't have a long enough time horizon. And they're usually jumping from thing to thing to thing to thing, and they're doing something different every single 90 days. Whereas what you really need to be focusing on is you need to focus on the one thing that you are willing to go all in for for the next 10 years. And if you can do that, it's literally impossible that you don't lose. Think about if you went to the gym for 10 years straight, do you think that you're going to be ripped after going for 10 years? Well, yeah, no shit. Of course you will be. But the problem is, is most people are not willing to commit to that level time. They're not willing to extend their time horizon past a couple of months because they want to get rich quick.