Eric DeeranOne mission — help agency owners build businesses they actually love running.

It's either the market or the method... #shorts

21 Feb 2023 · 1 min

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0:40

A short YouTube advice clip by Eric Deeran arguing businesses should differentiate by niching either the market they serve (specific customer segment) or the method they use (a repeatable, proprietary strategy/content approach). The speaker frames these as the two primary ways to stand out from generic competitors and gives the example of creating a specific type of content with a unique strategy that can serve many businesses.

Chapters

Niche, but we have people who either they either niche down in the market or the method. So we have people who either niche down and hey, I'm going to serve this type of market, or I'm going to serve every market with a specific method. And that method is the secret sauce. So it's like, hey, we create a specific type of content with a specific strategy behind it that could service all businesses. And that would be an example of a niche down method as opposed to a niche down market. So it's one of the two. Only reason we do that is so you can set yourself apart. Because everyone says, hey, we create video for businesses. It's too general. We need to find a way to niche down in either one of those things and basically figure out, hey, what makes you guys different from the guy down the street.