It's not just about niching, it's niching + method
14 Apr 2023 · 0 min
0:21
A short transcript excerpt from a YouTube video (Eric Deeran) arguing that successful specialization isn't just choosing a market niche but also narrowing and standardizing your internal process. The speaker emphasizes pitching a repeatable, formulaic process to land more clients and to better manage workload, rather than treating each client as a custom, one-off engagement.
