Eric DeeranOne mission — help agency owners build businesses they actually love running.

It’s your DUTY to SELL

24 Feb 2022 · 0 min

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0:22

A short spoken piece arguing that if you genuinely believe your product will help someone, you have a moral/professional duty to sell it to them. The speaker notes that buyers often resist and will 'fight you like tooth and nail', framing selling as both responsibility and persuasion in the face of expected opposition.

To those. Yeah. Yeah. If you truly believe, like, in your heart of hearts that what you're doing is going to help them, then it is your duty to sell it to them. Right. Like, I think a lot of people get it twisted. Like, you absolutely have the duty to sell this to this person and they're going to fight you like tooth and nail and try not to do it, because that's what people do when they buy things.