Eric DeeranOne mission — help agency owners build businesses they actually love running.

"Just because you have a enough to live on doesn't mean that you shouldn't charge what you deserve"

8 Jul 2024 · 1 min

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0:39

Short spoken advice (YouTube) arguing that even if a freelancer or business earns "enough to live on," they should still charge based on the value delivered. The speaker suggests most people only need ~"20k a month" profit to be comfortable, but encourages finding reasons to scale beyond that (team, impact) and to use a unique mechanism to justify higher prices and achieve high margins (speaker cites ~80% gross profit).

Chapters

Like, there has to be a bigger reason why. So, like, you know, most people don't need more than 20k a month profit. Like, you got 20, 20k a month. You're good. You have to find a reason to push further than that. And usually it's like the team members and whatnot. But, like, just because you have enough to live on does not mean you should not charge the price that you deserve to charge. Right. You know, that's really what it comes down to at the end of the day, is that doesn't. It doesn't matter if that's enough for you to live on. Like, if it's providing immense value to your clients, which it is, should charge accordingly. But that's also where having a unique mechanism is going to allow you to charge those higher prices where you have 80% gross profit.