Short YouTube transcript excerpt about lead management and ad strategy: the speaker emphasizes that ads only bring interested prospects, but sales success requires actively working leads; common mistakes include turning off ads too early. The speaker also advises creating a phone-script variation of the same script.
Because if you don't work your leads, you don't make money. So it's like, you know, and at the end of the day, the only job of the ad is to just bring you people who are interested, and then you got to take it the rest of the way. Yeah, I'll keep letting them run. Yep, 100%. And then the other big, big, big, big, big thing people do is they turn off their ads too early, but in the meantime, make that phone variation of the same exact script.
