Eric Deeran says cutting steps between an ad and a calendar booking page increases booked calls. Each extra step, whether a video sales letter or opt-in form, adds friction that loses prospects. A single landing page with just the calendar converts better.
Like when we do it this way, it typically takes a shorter amount of time for someone to go from an ad to a booked call versus when we have an ad to a VSL or ad to an opt-in to a VSL to then book a call because there's more friction steps in the way. Whereas when you just go to a simple page that has just a calendar on it, then you get a lot more booked calls because of that, simply because it's just less friction for the person to go through, right?
