Eric DeeranOne mission — help agency owners build businesses they actually love running.

Less talented agencies

4 Aug 2026 · 1 min

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0:30

In this short promotional video, Eric Deeran argues that video agencies are losing high‑ticket clients not because of inferior production skills but because they fail to deliver measurable results. He claims that "ugly" content—such as user‑generated footage shot on iPhones—often outperforms polished productions in driving client outcomes, leading less talented agencies to secure bigger accounts. Deeran urges viewers to shift focus from aesthetic quality to result‑driven strategies and invites them to click a link, submit a brief video, and learn his method for achieving client success regardless of production polish.

There are less talented video agencies getting higher ticket clients than you, because the truth is, is it's not about how good your work is anymore. It's about the level of results you get with your clients. And a lot of times the ugly content is what gets clients better results, like stuff shot on iPhones, UGC content. So if you're a video agency racking your brain saying, why do these other people who have worse quality work than me get bigger clients? That's why. The truth is you need to learn how to get your clients actual results with the content, because then the quality of the work doesn't really matter. So if you want to learn about how you can do this, click the link below, put together a short video on the next page. It'll explain everything. We'll see there.