32:22

Live Q&A with Eric Deeran and Ethan offering practical advice for scaling creative/video businesses: hiring and replacing underperforming staff, speeding decision-making and reinvesting profits into ads, testing multiple ad variations, pre‑framing prospects with VSLs to improve sales efficiency, and running a structured onboarding (roadmap) for client retention. The hosts share client wins and concrete operational metrics and timelines to implement immediately.

Questions this video answers

Three to four weeks (they push clients to hit this timeline).

Justin closed $7,500 in two weeks; Max & Engage reported $556k since joining; one client closed ~$72K in a day after waiting on advice.

Target cost-per-lead example: $50; cost-per-click target: $2–$6; CTR target: >1%; stop an ad when it spends 2–3× KPI (i.e., $100–$150) without acceptable results.

About 650–700 clients one-to-one; Ethan has done roughly 700 onboarding calls.

Chapters

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