Live Q&A - How One Of Clients Generated $556K in Cash from $10K In Ad Spend

You ain't gotta ask me we can hit the road, got room in the backseat. Boys from the back street come so far Just singing over rap beats. See you on the way up Only looking down Remember seeing where we came from. You ain't gotta wait up Never gonna slow back down. There's no stop you know they can't take us down. There's no reason to fight this feeling. Cause I love this life it feels alright and there's no reason to stop belie yeah love this life yeah love this life yeah love this life yeah love this life. I won't wait around for the cur Life is not a race it's all one big shit go I can see it now that the truth is told Feels like letting go. Love this life. It feels all right and there's no reason to stop believing. Love is life and the future bright and there's no to fight this feeling yeah love this life yeah love this life yeah love this life yeah love this light life. Love is Love this life is life yeah love this life yeah love this life. Cuz I love this life. It feels all right and there's no reason to fight the love this life. Everything's all right and feel just right. It feels all right yeah love this life. I'm feeling like a brand new me Brand new, brand new. I blew away the clouds I was standing under Traded all my rainy days for a little summer. I fly so high right now that I might not come back down. Dancing to my own Be carrying on the top Sweet Everything around me is looking up if life is what you make it Imma celebrate it. I'm feeling like a brand new me for the very first time I'm wherever I'm meant to be Glad now I just took a little visit and old me didn't know what I was missing Seeing so clear got that 2020 vis.

What's going on, guys? Ethan was wiping his camera off. I was mimicking him. His. It's like. It's like I gotta get this thing clean before we get started up in here, man.

Got on my.

What's going on, guys? Sorry, Ethan. How's your day going so far?

Good, man. Good.

So another.

Another quick week.

I know. I'm super excited about this. Live today. Today we're going to be going over how one of our clients max engage, generated 556k from 10k in ad spend. I'm going to be breaking down the ad strategy, the types of ads, the offers. Right. Some people on Instagram are saying no sound can you guys hear me? I hope you can. Can you hear me?

Yeah.

I'm gonna go on my Instagram and see if you can see if we can hear me. Hold on.

Test it on my end too.

Yeah, let's both just rock it up in here. Hold on. Let's see.

Yeah, yeah, we're good.

Cool. You guys just don't have working speakers over there. All right, cool. So we're gonna go through all of that today and we're gonna be answ you guys have around how to scale your video business. I can hear you. I can hear you. Yes, we do. Cool. And hopefully you guys can get a lot of value from this. I want to be super upfront. This is not an income claim. We are not in any way, shape or form telling you that you can hit these numbers because frankly, we don't know who you are.

Right.

We don't know what kind of experience you have and we haven't worked with you. This is just to show you an example of one of our clients and how they were able to do this as well. And we're going to break it down for you. So let's get us started. What. Before we get started, what questions do you guys have around this? And then I'll make notes of it and I'll make sure that we hit on those points throughout the presentation here and make sure that you guys are rocking and rolling. If you want to drop some comments down below. What are you wondering about? Like, what are some questions you guys have? And we'll wait for those as they come in and let the rest of everybody else join this meeting here. But Ethan, I remember when Max Engage started with us, dude, it was. I think they were doing maybe 12 to 15k a month at the moment. Like they were. They were doing right around there. Now they're hovering around 50 to 60k a month at the moment. And then we're working on scaling them up to a million dollars in total sales from working with us, which I'm super pumped about.34, Peyton says. How do you handle monthly or bi weekly reporting? It depends. Right, so it depends on what you're reporting on. If it's like sales type people, we use Google sheets for everything. As far as our sales people, their tracking sheets. If it's ads, we use something called Hiros, which is basically a tracking software that tracks all the stuff as far as the ads and does our reporting and all that kind of stuff. Good question. Cool. But, dude, I remember when they started with us, they were. They were crushing. Like they Were doing fairly decent already, but the biggest kind of issues for them were the. The offer, the market, getting specific about who it was that they were going after.

Right.

And all of those things kind of contributed to the. To the kind of bottleneck within the business. So let's go ahead and jump in. I'm not going to keep you guys longer than I already have. Let's see if I can flip this camera. Give me a second here. Otherwise this is going to be a problem. Let's see. One sec. Let me see if I can share. Let's see. Camera settings. Man. It doesn't like us today. It doesn't. I might have to share it on my computer. Hold on, guys. Let's see, let's see, let's see. Yeah, it doesn't like us today. It was regards to ads. Yeah, Hyrus, we use high risk to track everything there. All right, cool.

My.

My thing's just updating, and then I'm going to use my computer here. Let's see, let's see. Let me actually try one more thing and see if I can get that to work. One sec, guys. We love tech.

Hold on.

Okay, cool. Let's see if this gets us going. One here. Anything else? Any takeaways from your end, Ethan? This week?

I'd say. I mean, seems like the theme this week is ads. You know, just some of the stuff we've been implementing on that side of things. Just conditional logic and stuff like that. I see your other. I see your other screen here.

Yeah, I'm just trying to figure out why in the world I'm probably gonna have to do it on my. On my actual computer, which I can't draw, but that's a bummer. Oh, well, gotta adapt. Hold on, guys. All right, cool. Let's do it. I just can't. My handwriting is going to be absolute crap because I can't draw with a mouse. But we'll be good. Okay, cool. Let me open this up on our boards. Just goes to show you. It's like you prepare this stuff and then it decides it doesn't want to work. Last minute screen window. Boom. All right, can we see this? Not backwards.

No. Looks good now.

Perfect. All right, cool.

All right, guys, let's dive in. So we're talking about Max Engage and how they added 556k in video deals to their video business off of 10k in ad spend. And just to prove to you that I'm not BSing you, here's their total ad spend. Here are the campaigns that we have as Far as the cost per lead and different campaigns that we tested and it totals $10,659.61 sense, just so you guys can see that here. So biggest thing for this, like the biggest problems they had coming in were number one, offer sheet so not having a, not having a good offer, number two, not actually understanding how to get leads consistently. Right. And number three, they were doing a lot of, a lot of, a lot of different things. So like when, when Gage came to me, I think they were charging 800 to a thousand dollars a month for their services. And then we got them to, and we'll go through some, some, some broad price points. I'm not going to tell you their exact price points because it's not respectful of them. But now they're charging upwards of 50 to 60k for a year long commitment with them and that's obviously what is helping them grow as far as their growth. So a couple of different packages we talked about here. So number one is these are all 12 month retainers and that's what we pitch. So we say, hey, here's a 12 month retainer, here's what it looks like. We have a 40k, a 50k or 66k. And then within each one of these we have sticky deliverables and then we have one time deliverables. Ethan, maybe you want to talk a little bit about what the difference between a sticky deliverable is and then what a one time deliverable is.

Yep. Yeah. So yeah, sticky is, you know, something that they get on a monthly basis. Could be social content, could be ads, you know, things like that that are recurring every single month. And then the one time, you know, be things like brand videos, testimonials, things like that that are going to live on basically. Like your evergreen content.

Yeah, exactly. Yeah. So there's a combination of those. We're not going to tell you guys exactly what's inside of them just to be respectful for these guys. But these are a range of kind of where their packages are at and they're pitching these all up front. And so a big mistake I see when people do pitch retainers is they're pitching the monthly first instead of pitching it all up front. Right. And so typically when I'm pitching this I say, hey, we have three different packages. They're all 12 month packages. We have a 66k, a 50k and a 40k. And so I pitch all of them that way and then they say oh my gosh, like is that all up front or do you break it up and Then this is when you can use that key phrase, which is, most of our clients pay upfront, but did you need a payment plan? Right, because 50% of people are going to say, no, I don't need a payment plan. I'm good with paying that upfront. And then the other 50% are going to say, yeah, you know, I can't afford that. I can't pay all that upfront. What does that look like? Right. But what we do at that point is we price anchor them and then we go down to the monthly. And I think that's something where, you know, we onboarded a client the other day and they were all pitching just the monthly. Like, no one's going to pay you more if they don't have to. So when you pitch the total, you get an opportunity to collect the full PIF or pay in full upfront, as opposed to, you know, waiting down the line and then collecting monthly payments. And that increases your cash collected. Right. So that's absolutely huge. Yeah. Cool. James Drake, what's going on? You hear us? Perfect. How did they decide where to put the 10k? And as. That's a good question. Let's actually go back up and recap that before we move on. One sec. So what we did is we're testing different ads, right? So you could see on here, like the top two ads are these top ones up here. But then these ones, like this one didn't perform, right? This one did perform. This one's a little bit out of KPI, this one's a little bit out of KPI. You can see all the different. These are different campaigns, not actual ads. So, like, each one of these campaigns has like two to three ads within in it. And I think a big problem a lot of people run into when they're running ads is they do not test enough, right? Like, they're not testing enough variations. You're not testing different hooks, you're not testing different bodies. And ultimately, like, if they just gave up after testing like these, you know, this one and maybe this one, their lead costs would be three or four times what it is right now, which is absolutely. Like, that would. It wouldn't have made as good. Like they wouldn't have had as good of an roi, right? So big thing for a lot of people is you have to be testing different ads, variations, hooks, and then we give you all those frameworks, obviously within, within master filming to show you how that actually works. But this is how we actually test tech, like test these different frameworks and show, you know, their Audience what they want to, you know, what they want to click on. So we're just testing. You can see obviously with this One we have 83 leads at $41 a lead. This was a winner. This one was a winner. This one was not a winner. And then this one was okay. And you could see the rest of those here on out. So this is the biggest thing like we have to test. And the people who are the most successful, I think with us and with ads in general, are testing more creative over time and they're not just like throwing something up and being one and done. Right. Let's look at a couple questions on Instagram here. Thoughts on an awareness campaign for the first month, then transferring to sales lead objectives. No, don't do that. The problem is, is the way the. And we're going to talk about this as well, the way the Facebook algorithm is hooked up now. Like when you do an awareness campaign, Facebook targets people who are going to respond to an awareness campaign. And those people might not be in the same bucket as people who are qualified leads. So you're just wasting money getting vanity metrics as far as like views through plays and things like that. And you're wasting your budget on that. And there's really no point in warming them up on an awareness campaign. I just tell our clients to go straight to a lead objective.

Right.

Reason being just because we optimize around qualified leads, not around just awareness reviews. Let me know if that makes sense. Peyton, see if I have some other questions on here. I have a client of mine that's a renovation company and we started decking out his Instagram, making a video for Google Ads and Instagram ads. Any idea how I can get them more leads? Yeah, set up campaigns like this. So like what we do is like this is a Facebook lead gen campaign. So we just basically set up a Facebook lead campaign. We run, we test different ad creatives and then we have the people click the link below the ad and then opt in and then turn that into. They obviously fill out a couple questions and then they end up booking a call at that point. That's the best way to help your clients actually get more leads is by running a lead generation campaign and then putting questions within that that are going to actually help qualify the correct type of lead for them. So let me know if that makes sense. Kanye or Kane Johnson over here. Thoughts on meta ad certificates? Are they important or is it just experience based? I don't care about meta ad certificates. Doesn't mean anything. Right? Really what matters Is what are the past campaigns you've run? What are your case studies? What are the successful people you've worked with, and what does that look like? And how much money have you generated for your clients? And if you can't answer those things, I don't care if you have a certificate if you don't have any of those things. Right? So that's cute. Awesome, man. Thank you. Perfect. Sounds like the audio is working. Peyton says yes. Cool. Awesome. All right, let's move on, guys. So this is their ad campaign. This is the case study. This is live on my YouTube if you want to go watch this. This is Gage, and he's the owner of the company, and he takes all the sales calls that come in from the actual ads that we generate for him. All right, cool. Let's move on. So we talked about the packages. Most of you guys are not selling high ticket enough, and that's why you're not as profitable on ads as you want to be. And then also, just charging higher ticket gives you more margin. And, Ethan, what do we typically shoot for for margins with these?

60 to 70%.

And that's on the packages, right?

Yeah, yeah. And that's on the packages. So if you spend. So if your package is 10k just for easy math, you spend 3 grand to complete all the work that's subs and editors and whoever, you know, whatever else you need to get that work completed, basically. And then you profit 7 on that.

Yeah.

And that way you have enough money to actually run ads and generate these leads. So 60, 70 to 80% profit margins is typically what we're shooting for. Let's kind of break down the lead gen strategy and walk you guys through this as well. So pretty simple, but there's a lot of nuance to this. So I think James Drake asked, do those tests come as a part of the social clips package we come up with, or is the test drilled down in each one of those social clips? I don't know if I quite understand the question, James. For our clients, like for Max Engage, the testing came from us testing different creatives. And so they target specifically medical companies like cosmetic dentists. That's their market. That's who they target. So different hooks. We tested different bodies, we tested different copies, we tested different pain points, different angles around things that dentists and cosmetic dentists are actually struggling with. That way we can see which one resonates the most. And the ones that have the higher cost per lead don't resonate as much. The ones that have the lower cost Per lead resonate, obviously more so that's typically how we're testing. So let's talk about the lead gen strategy. So we have an ad, very simple. And that ad goes to a Facebook lead form. And then in that Facebook lead form, this is very crucial for getting qualified leads. We have what we call conditional logic. Now conditional logic is something where it's if, then this, that, right? If, then that, right? So like, if someone selects this answer, it boots them out. If someone selects another answer, it lets them continue on down the path. Does that make sense for everybody? Yes. Cool. So we had specific questions and we help our clients come up with these specific questions around qualifying the lead. So like, it could be something like, are you a dental practice making over 30k a month or 40k a month or 100k a month? If they select yes, then that goes to the qualified route where they can book a call with gauge and then close. Right. If they select no, that goes to the unqualified bucket and they get booted out. Now this is super important because Facebook optimizes around the types of leads that you get. So if you're getting bad leads, it's going to find you more of those types of leads. So you have to optimize around qualified leads only, not just any leads in general. Right. And so that's where people who have maybe run ads in the past are running ads like, oh, it didn't work for me, I was getting horrible quality. It's like, well, are you actually teaching your Facebook pixel what a good quality prospect looks like? Right. Ethan, what are maybe some, some questions people could ask on their form to get quality?

I mean, it would be, you know, are you this, like, are you a business owner? Are you this type of business owner? Like, are you, do you own a law firm?

Right.

Do you own a dental practice?

Yep.

Are you making from A to B in terms of revenue every single month? So things like that to, you know, basically just up the bar in terms of people that are coming in the door?

Yeah, absolutely. For sure. So that's the Legion strategy. That's how we actually get leads. Right. So there's, there's three stools or three legs to every single business. There's lead generation, there's sales, and there's fulfillment. How do I get people interested in talking with me? How do I talk to them on the phone and close them? And then how do I actually fulfill on the promises that I promise them? Right. Pretty simple. So this is part number one. This is the lead gen strategy. Now moving on to the second part, which is the sales strategy. Let me zoom out a little bit here. Fairly simple, but what we'll do is we'll basically have a triage call with leads that come in, which is like a 10 to 15 minute call where we qualify. If they're the right fit, if they're the right type of person, we triage them. And then if they pass that triage phase which we have an appointment set are doing for him, then they go into a sales call. That sales call is typically going to be on Zoom. This is where they're hopping on Zoom. They're talking about the problems. And then we're going through this exact framework. We're going through intro rapport. Hey, how are you? Thanks for jumping on a little bit of intro on you and what you do. And then we go straight into discovery, which is building that gap of where they are to where they want to be and building that discovery and growing that, that gap of. Okay, you said your dental Practice is at 400k a month. You want to get it to a million dollars a month. Got it. That makes sense, right? You're building that gap. What are some of the problems you're encountering? What are some of the issues you're encountering? What does that look like? And you're building that gap and building that in discovery. Now, once we have that, then we're going into the diagnosis phase. And the diagnosis phase is going to be where, okay, so based on all the problems you told me about, here's what I think the best plan of action is going to be. And this is the best type of content we should create. Here's the strategy, here's what we should be doing. And we're going through that diagnosis. Then after they're solid on the diagnosis phase, then we're going into what we call the pitch phase, where we're going over the actual prices. Then after we go over the prices, we're going over, like we said, the, you know, what was it, the 66k, 50k, 40k. And we're seeing which one they're leaning towards. Then we're actually collecting on that, on the call, taking the card, taking the payment, taking the ach. And then if there's any sort of objections, we're going through objections, we're conquering objections and we're talking through any sort of issues they may be be having. And then we, we collect the money. That's it.

Right.

Ethan, any part of this that you want to elaborate on as far as this process for people?

I would say the discovery is the most important part of the whole. Just, just like you're talking about like building the gap. The, you know, where are we at, where do we need to be or you know, maybe where do we want to be? And that's the most important piece of the process is seeing, you know.

Okay.

We want to get from, you know, a hundred grand a month to a million per month. We got a big gap to get there. So, you know, we're gonna, we're gonna have to take some steps to get from, you know, basically 10x in our business, basically. So that's the biggest point of the call. And that's also where you can eliminate, you know, a good amount of objections at the end of the call too. So I would say discovery is the biggest part.

And then you just have to position your solution as the, as the, the, the thing that solves that problem and helps them actually get to that goal or increases the likelihood of them getting to that goal. That's huge. So that's the sales process and then let's talk about fulfillment here. So then we come into the actual client journey and this is something that I see a lot of agency owners not harping on and not actually mapping out. So the client journey is fairly simple. And Ethan, I'll kind of have you elaborate on some of this stuff as well. We actually built out their client journey with them in Asana. Or you can use something like Monday.com where it's like, okay, the client journey is when somebody pays you. What's the next step? Great. The next step is onboarding. Then we do the strategy, then we do the scripting of the videos, then we do the filming of the videos, then we edit the videos, then we deliver the videos and then we try to upsell them after we've already completed that, you know, 12 month contract, we try to then upsell them to the next package with us. Right. And a lot of people are not thinking about what that client journey actually looks like. And if you can't, if you don't describe it, it's going to be really difficult to actually improve it. So Ethan, maybe talk about like, what is a good onboarding look like for somebody?

So I would say the biggest thing is going to be setting expectations with your client in terms of, you know, what each piece of content is going to do. Like, what is a brand video going to do, what is the testimonial going to do, what are ads going to do, you know, social content, like, what is each piece going to do? Because like with, you know, like social content, for example, that's going to be something that we're going to adapt to month over month. Right. You know, we'll shoot month one, roll it out and then month two. Okay. We'll come back, have a strategy session and see. Okay, you know, what, what work. You know what was good? Month one. Well, it wasn't good month two or month one and then, you know, double down on what worked. Well, yeah, the first month. So really just seeing, you know, just the, it's going to get better over time.

Well, and I think the biggest issue a lot of people come come up against is that they don't actually have a choreographed process that they take their clients through. So they're just like winging it every single time. And they're like, man, why, why is nobody, you know, why are my clients not upselling? Why is it? Why are people not getting consistent results? Why are they struggling to achieve the outcome I'm promising them when I sell them? Well, the reason is, is because nothing's choreographed or, or documented. It's the same thing. Like honestly with a lot of people's lead gen process is they have no choreographed process that they're taking people through. And that's why they're struggling to upsell people, turn them into the next deal. Turn them, turn them into a renewal get like client reviews, get client case studies because they're struggling to actually have a choreographed process. And guys, it's literally as simple as like take a Google Doc and write steps 1 through 100 of what you do with your clients. Like that's it. It doesn't have to be anything crazy. And then you can put that in something like Asana or Monday.com or whatever it may be. Right. But you have to have something documented otherwise it is a real struggle to get your clients a result. Right.

Yeah.

Peyton says once received payment to deliver. Once received payment to delivery of ads, how long does that process on average take? 2 weeks to a month. It depends on the business, right? Depends on how many ads. It depends on the launch time, it depends on the pre production. Like every business that we work with is going to have a little bit of a different timeline, but you want that process to be as quick as possible because there's something called time to first value. And so when somebody pays you, right. If you make them wait a month to get anything in return, do you think they're going to be very happy with you? If that's the case? Why?

It's a long time.

Yeah. Does anyone Want to pay someone and then wait 30 to 60 days to get an outcome from them? No, you're going to get upset, right?

Like two, two weeks is a good time.

Yeah, two weeks is the like, two weeks is the like. As basically the answer is as fast as you can possibly make it, right? If you could snap your fingers, someone could pay you and then you magically get them the result in 30 seconds, like, that would be the perfect scenario. So it's like, how can you continue to compress the timeline from when they pay you to when they get the result? Like, and you should be working on your client journey and being like, how can I compress this? How can I make it shorter? Like, that's what we do at Master Filmmaker. It's like, how can we get results even quicker? Okay, great. Like this client, close the deal in two weeks. How can I make that two days? How can I make like Ethan and I are constantly having meetings about like, how can I make this shorter? How can we get people results quicker, faster with less work? Right. And you guys should be thinking the same thing with your clients. How can I continue to compress that time? Right? So that's the client journey. And then finally we're going to go into like what kind of client management softwares they're using, our clients are using and what that actually looks like. So typically we're using something like Slack for our private one to one channels with our video clients, right? And our clients are using that. Like Gauge and Max are using, I believe, Slack. Each client gets a private channel. We don't do texting, we don't do emailing, we don't do phone calls. We do Slack and we do Zoom and that's it, right? Like you guys have to centralize your communication. And I think a good thought exercise a lot of times is like, If I got 100 more clients tomorrow, like, would I hate my life or would this be manageable? And having individual Slack channels for each client makes it manageable, right? It makes it easier. So like we got to think through these things. And then as far as Project Management, Monday.com, where you're mapping out that client journey, you're mapping out the items that need to be completed for each client, what those tasks look like. And then Stripe for payment processing. And then they use our Master Filmmaker CRM that we have built out for all of our clients around lead gen, the nurture, how to get the leads, how to manage the leads, how to manage the pipelines and all that fun jazz. So hopefully this gives you Guys, some good insight. We'll take some questions you guys might have around how these guys got to 556k in deals off of 10k of ad spend. But if you have any questions, let us know and we're happy to start answering those in the chat here. I think James dropped a question. Let me scroll up here. Let's see. James, sorry to clarify previous questions. So does the testing come along with getting hired? James, we're talking about, like, with your own ads, like, for your video company. But if you're running ads for your clients, yes, the testing would be coming along. That would be part of your process with your clients when they hire you. Are you planning to shoot extra content for social. For each social. Social piece to plan for that testing? Yeah. So you're trying to shoot. Typically they shoot like a body, and then we shoot multiple different hooks that we can slap onto the body and kind of make different mix and match type. Like, we can make different versions of the ad. That makes sense. So let's see. When you just started, did you roll out those packages right away or were they different? They were a little bit lower when we started. Let me go over to the packages. It's a good question, Peyton. So these packages were actually a little bit lower, and then their close rate, I think was like 60, 70% on those. So then we said, let's keep bumping the price point until our close rate gets to about 30 to 40%. Because you don't want your close rate to be 60. It means you're not charging enough. And then what happens is you get too many clients, you're not charging enough, so you can't hire as many people as you need to for the projects. And then it becomes this thing where you become bottlenecked inflation fulfillment instead of being bottlenecked in sales. Right. And Legion, Did Max Engage run into any major issues scaling up to the new level of work? Absolutely. Some of the issues we're still running into is, like, human capital. So, like, people, and it's finding people. Right. So we were in a place where we're like, man, we got to hire people quickly. We have to hire an editor. We got to hire an appointment setter. We got to train those people. And that takes a little bit of time. Right. It's not one of those things where you could just like, double your ad spend overnight. Right. If they did, they'd have too many sales calls. They'd have too many clients. They'd have too many. Too many people to deliver on, and they wouldn't have enough people on the back end to actually fulfill on that work, Right? Good question. James, what other questions? I see you guys on YouTube here. What kind of questions do we have around this? Let me get this back up, Ethan. Anything you want to mention? I'm tired of talking, man. My voice is running.

The biggest thing with ads is, like, just. You have to test more than one variable. We can't just put out, like, you know, like you said, like the same body, you know, a couple hooks.

Yep. We, you know, you have to have variations of it. You know what I mean?

Yeah, yeah. It's not. It's not one and done.

No. And I think the people who are not successful with it make it one and done. And you need to obviously take that and make different variations. And, like, you need to. You need to come up with different angles. Let me see if I can actually write on this live. I'm gonna see. Hold on. I'm gonna do it on my iPad and see if I can. If it'll update here. So I wanted to try. Try to actually draw on this thing. Let's see. Does that work? No, it's a bummer. Oh, takes like, 30 seconds. Hold on. Let's see if we can do this, guys. Okay, cool. Let me write it out. So you want to come up with what we call add angles. Hold on. Let's see. Yeah, it's just a little bit slow. So add angles could be. If you're, you know, if you're targeting medical companies. Medical companies, one angle could be, like, tired of relying on ppc, Tired of relying on Google Ads to get clients, Tired of relying on referrals to get clients. Could be another one. It's just taking each one of their pain points and essentially turning that into an angle. Right. And so, like, the word of mouth might be like, hey, if you're a dentist and you're tired of relying on word of mouth, and you're tired of relying on people to just walk in your door. There is a better way to get clients that could be, like, angle number one. Right. And you want to take that and make multiple variations of that angle, and that's how you come up with different angles, and you figure out which one's hitting. And maybe the word of mouth one hits better than The PPC Campaign 1, where you're playing on PPC campaigns. Right. So you want to come up with an angle and then test different angles and see which one's actually performing. Aaron Bell says, how would you handle a client who can't meet your Minimum prices. I would see if, like, number one, I'd clarify, I'd say, like, do you actually feel like what we do can actually help you and get you to XYZ level? And then if they say, yes, I do. It's literally just a money thing. Then you figure out, is there something we can take out of our packages to then fit that within these price points that you have or their budgetary constraints? Right. Because then you could still work with the client, you do less work, but you never want to just lower those prices because if that happens, you just devalue yourself and you put yourself in a really, really shitty position. Right. So c. Say, hey, what. What would you. This is a question you can ask. You can say, what would you like to take out of the packages to help you actually meet these budgetary constraints that you have? Right. So that's an option there. And then if they still can't meet the price points, then I'd say, hey, maybe this isn't a good fit. We could probably refer you to somebody else, somebody who could possibly help you a little bit more. And then you. You go that way. Right. So that's typically how we handle that. Let's see, any advice on how to develop really great hooks or the process of developing them, I. E. Do you use things that always work or are you doing something new each time? Yeah, good question, James. Pain points. So figure out, you have to understand what are the pain points of your market. And I think this is the number one problem people struggle with is they don't understand what their market's actually struggling with. You know what I mean, Ethan? Like, I think a lot of times people don't actually understand what it is that you're helping them with or what the problems are. And so because of that, you struggle to write hooks because you don't actually understand your market. So I'd say do your market research and understand like, James, if you want to put like, who you target in the, in the chat, like, let us know. Like, but ask ChatGPT, like, do research online. Go to different forums where these people hang out and figure out, like, what is the problem that they're actually struggling with and how can I create hooks around that? So maybe they're struggling with only doing word of mouth. Right? Make hooks around that, essentially. So let's see here. Supply chain. Yeah, so do research on supply chain. Ethan, you're. You were you. It was a supply chain major, right? Is what you did.

Yeah, yeah. You know, I've talked to James about that quite A bit. And I would say the main thing is just like, you know, what are they.

What are they struggling with? Right?

Yeah.

It's like, what. What is the main problem that they have? So one more question. We got to wrap it up here, guys. We gotta run. To get a better understanding. You receive money from the client and use that for their ad spend. Yeah. So they just. They would put a card on file with their. With their ad account, and then you would basically use that to run their ads. That makes sense. So let's see if there's anything else. We're taking last questions, and then we gotta roll, guys. We gotta get back to our client work and help our clients here. James Drake. Yes. So deep research and knowing the industry. Exactly. Yep. Exactly. Cool. All right, guys. Well, that's all I have for you today. Hopefully you guys took something away from this. If you did drop a comment down below, let us know. And if you want to learn more about how we can help at Master Filmmaker, then click the link below. If you're on YouTube, you can click the link below. On YouTube. You're on Instagram, you can go to my bio and. And apply with us there. If not, keep enjoying these free videos, and we will see you guys in the next one. See you guys.

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