Live Q&A - How To Scale Your Video Business

Yeah, let's go. You ain't gotta ask me?

We can hit the road?

Got room in the backseat? Boys from the back street come so far? Just singing over rap beats? See you on the way up? Only looking down? Remember seeing where we came from? You ain't got away foreign.

What is going on, everyone? How are we? What's up? What's up, guys? I don't know where my fancy background is. There it is. Perfect. Or we can do tropical summer over here. I love it with this. What's going on, guys? We're back for another live. We're here on Instagram over on my left, and we're on LinkedIn, Facebook, YouTube on this screen over here. We're back for another Q and A. So if you guys have questions about how to scale your video business, how to grow, how to get more clients, drop it down below. And we will be answering those questions right now. I'm here with both of my coaches over here, Evan and Ethan. All the E's today.

Y.

How are you?

Good, man. How are you doing?

Well, Ethan, how are you, dude?

Good. I'm still trying to adjust my sleep schedule.

There you go. Back from Vegas A. It's a tough life over there in Vegas for a conference here. We got some people coming in from South Africa over here on Instagram. Where are you guys calling in from? Listening in from. Drop a comment down below. Let us know. We would love to know. And then also drop what you're struggling with when it comes to scaling your video business. And we would love to help. That is what we do on these lives. This is what we're here to help you guys with. So drop that down below. We got South Africa. We got people coming in from New York. We got Miami. Let's go. I love it. Drop some comments. Let us know where you're calling in from. And we would love to know. Fairfield, California. Los Angeles. Keep it coming, guys. What else? What else? Morocco. Morocco. Dude, that's crazy. Morocco is very far. Wild in Georgia. Yeah. Where else, guys? Where else?

Let's see.

What other questions. Ottawa. Nice. Heck, yeah. I love it. Where else, guys? Let us know. Let us know where you're calling in from. Spring, Texas.

That's like 40 minutes from me. Let's go.

Let's go. Evan's over in Spring, Texas. Let's go. Ethan and I are in Atlanta and Evan is over in Texas. Drop some comments or questions you guys have. What do you have around scaling your video video business? Like, what are you guys struggling with? What can we help with? We would love to chat with you guys and help. Help you guys out. Let's see, what else? What else? What else what? Evan or Ethan, what are some things that come to mind? What are some things, Top of mind this week that you guys are working through with the clients or just personally or whatever?

I guess for me is it's trying to get people to understand that things take time. Right. That, you know, three days or a little bit of amount of ad spend or something like this doesn't mean that you need to stop the world and, you know, change everything that you're doing. Yep. Right. It's about giving things a little bit of time and kind of understanding, you know, what that is. A lot of, you know, a lot of big part of what I do here is coach with the ads. Right. And I. And like Eric, you know, you also give this.

Your.

This advice as well, I know, in your calls. But the only way that we can shrink down the time is you can raise your ad spend. Right? And a lot of people are scared to do that because they're just like, I don't know if that's going to be the smartest thing for me to do. And nine times out of 10, it's not the smartest thing for you to do right out of the gate, Right. Because you might not be able to feasibly do that or whatever, but if that's you, then you just have to give it a little bit more time before you start making adjustments and making tweaks, because you'll usually shoot yourself in the foot by not giving it enough time.

Dude, I love that you said that, because I was literally talking to Max. One of our clients got a case study with him. He landed his first 40k retainer, and now we're working through scaling those because he got that first 40k retainer through the ads and the funnel that we set up within the program. Right. And you know, he was looking at. He's like, maybe I need new creative. And I said, okay, well, let's look at the actual stats of the ad and figure out what's going on.

Right?

Because it all boils down to numbers, not feelings and emotions at the end of the day. And we're looking at it. And the cool thing about running Facebook lead forms and, like, setting up the system we have is you can see exactly which call came from which specific creative and which ad. Right? Because the ad, it's all a system that works together. And so, like, the ad has a huge play on whether or not someone clicks on it. The call and then ends up closing. Because it all starts with the ad. And so we looked at it. He targets medical companies. And we looked at it. He had booked four calls and I think he'd spent maybe 300 bucks on this one ad. And he was, he was at about an $80 cost per call, which was really good. And he closed one of them on a 43 retainer. So he spent three or four hundred bucks to make $40,000, which like, probably its scale is not going to be. It's maybe like 600 or like a thousand for a $40,000 sale. But even if you spent a thousand, you would still be making a 40x return on your investment. We have it set up. Right. And so I looked at him and I was like, he's like, I don't know what to do. And I said, well, what we, what we want to do is we just want to spend more money, right? Because like, if you're getting, let's say you're getting a hundred dollar booked calls, right? It costs you a hundred bucks to get one call. If you take five calls and you close one sale. And your lowest cost, your lowest package, which the way we had set it up with him is like 18k. You just spent 500 bucks to make $18,000. Yeah, we just built an ATM in your business and now you can print freaking money as much as you want.

Right?

And obviously there's some other things that go into that, but like, if you know you can do that, then it just becomes like, how many clients can I take on? Yeah, how many more people can I take on? How quickly can I spend 500 bucks to make 40,000 or 8 or 18,000 or whatever it may be? And like, that is for him. I was like, dude, you just need to take more calls. Like, now that we have a system to get calls on demand, we crank that thing up. Yeah. And it was funny because I had, you know, one of our other clients, it was Balin, he was like, oh, I don't know if I want to keep my ads on. And then he kept it on and literally the next day.

Yeah, I saw his Slack message today.

On Slack. Yeah, it was in Slack. He was like, I booked two perfect clients for, you know, 80 bucks a call. Yeah, that's really good. That's a really good cost per call. And now you have a system that's, that's obviously allowing you the opportunities to sell. Yeah, yeah. So it's just about building a system. And like you said, it's giving it a little Bit more time. I spent probably $2.6 million of my own money on ads for just my company. Like, that's not including any of our client companies. And like, the biggest takeaway I've had is like, you just need to let it wait. You need to wait a little bit longer because I've cut ads off and then I look back like a week later, I'm like, Dang, I got two sales from that. I got two people at like, you know, 20 or $30,000 each from that one ad. But I turned it off too early.

Right.

So I think a lot of people suffer from that. Let's see what else we got in the comments here. What would I need to do to pull high end clients with my video Facebook videos? Because I'm only posting events that I've done. Well, number one, you need to figure out like, what kind of high end clients are you going after? Because like, if you don't know who you're targeting, can't find them. Right. Number two, you're only posting events that you've done. Why not post or come up with a case study of an event that you did and how you help them get a result and post that because do you think the clients care more about the events and the videos or do they care more about the results of that?

Yeah.

Right. Evan, anything to add on that?

Maybe?

No. Yeah.

I'd say sales, I mean, it's the ultimate X factor because you can get in front of the best, best client and have the best testimonials, but you drop the ball on the sales call. None of it matters.

Yeah, yeah, it's all, it's all a pipeline at the end of the day. Right. So as far as, like I would be posting more about the results that you're getting your clients, not about the videos. Because the videos don't really matter. The videos are cool, but like, they're not buying the videos. They're buying what the videos do.

But also too, if, if we're talking about events, like it sounds like event coverage or something like, you know, Yeah.

I think it's like event.

You got to put you out in the messaging. Like, it can't just be client work that you show because at the end of the day, the work is not what sells the product. Right. You have to put the messaging out there, put you in your face. And a lot of people are scared to do that. I haven't figured out why, but I mean, I know I was when I joined the program four years ago. Yeah, right. Like, I Was like, dude, no, I don't get on the other side of the lens. But it was kind of like, well, if you want to make it work and you want to make it happen, you got to do it.

So come up with some topics around, like, what are some of the biggest mistakes people make when they're creating event videos? Maybe talk about that as a topic. Right. We come up with different topics and then we just figure out what we want to. What we want to post about. We post about that, and then we. We weave in some of the client results that we've gotten. Because people are going to follow people on social media, not just businesses. Right. Boudreaux Production says don't own a studio. Thinking of possibly renting for filming projects. Is there a better option? Just depends. I mean, are you filming stuff for yourself or are you filming stuff for your clients? Because, like, if it's yourself, I would just set up a studio in your house. Because in the beginning, like, you probably don't need that extra expense added. Right. Like, Evan sets it up in his house. I have this in my house.

Right.

Like, you don't need to necessarily rent a filming studio. If you have clients that want that, then you can rent it and you build them for it, plus 20%. Yeah. So let's see what other questions, guys, what else do we have? Let's see what other comments. I see you guys on YouTube here and Facebook, drop some comments. Let us know what you're struggling with, what you have questions about. Really, what it comes down to is like, a lot of. A lot of the times for you guys, you're just not. You're not out there enough. People don't know who the heck you are. You're not advertising enough.

Yep.

You're not telling more people about yourself.

Right.

If you're just waiting for people to come to you, you are way behind the eight ball. You need to focus on how can I go out there and get people to come to me? And the best way to do that. It's an inbound system, oftentimes where it's. You're running some sort of ad with an offer, which we help our clients set up. They're coming in, they're booking a call, and then these people get on your calendar. You talk to them about the project that you want to do, and you diagnose their problems, and then you turn that into a client. A lot of times you guys are just not advertising enough, and that's why you're struggling a hundred percent. I couldn't agree More something to add on that.

No, I was just, I mean, like, it's, it's putting yourself out there and willing to be vulnerable in, in places and, and just people just aren't willing to do that. They think that again, the work sells themselves. It's the fallacy.

Work doesn't sell itself.

Yeah, it's the fallacy of, you know, you need a better website and I need this and I need gear and I need like, it's just stuff that you tell yourself to make yourself comfortable with the position that you're in.

Yeah.

And we all do it.

Right.

Like, I've been there too. It's not, we're not throwing shade at any of you guys. Yeah. It's just better.

Right.

It's like human nature, to be honest.

Yeah, it is. It's like, how can I justify where I'm at? Phil Dodd says, what's a good ROI to shoot for? For ad spend, I would say like on cash returns, like 4 to 5 is like probably average. We've had clients do like 10x to 12x, but I'd say like 5ish would probably be very like, like at a low level, like sub 120k a month, 130k a month. I would say like a good ads, good returns, like 5x10x. Right. Because you're selling something for a very high, high amount of money. So like, that's why ads work for our clients because like most of the time their lowest package is like 18k. Right. So it's like, it's really hard to like it. I mean, the way we have it set up, it is really hard to spend like 500 to $1,000 and not get a fricking client client. Because like out of a thousand, let's, let's just break down the math. Right? Like out of a thousand dollars, depending on your niche, you're probably gonna get like at least five to six qualified calls out of a thousand dollars. Right. If you're like 200ish, maybe 200 bucks per call, and then of five quality, like, think about it this way. If I gave you five qualified calls with people who are in your niche, know like, and trust you, and have gone through maybe some case studies or some stuff that you've already done and are ready to talk to you, how many of those would you probably close? Probably like one at least.

@ least. Yeah.

And then, and then we do the math on just reverse engineering. Like we help our clients with price points, but it's like let's, let's price it high. So it's like an 18K or a 20K for the first package. And then you just spent $1,000 to make $20,000, which is a 20X return.

Right.

And like, if you suck at sales, maybe you'll close one if you're decent, which we train you on those two or three.

Right.

You're never going to close all five. I want to be very realistic, but like, you probably close two or three out of those.

Right. And if you close all five, you're not charging enough.

Exactly. That's. That's the big people. Like I, I close it at 70.

Right.

Probably not charging enough.

Double your prices.

Now you're going to have a fulfillment problem because you're charging too cheap and you can't hire people to do the work. Right?

Yep.

Awesome. 100%.

Yep.

That's a good question, Phil. Let me know if that makes sense below. Feel free to type in the chat. But yeah, typically like 5-10x like on the average side, a lot of people just don't spend enough. But it's just a matter of like, how can we get more booked calls? How can we get more people to talk to? We're just building a system where people are booking on your calendar and ready to talk to you. We've booked ourselves over 10,000 calls now. We've generated over 60,000 leads. We've done millions of dollars from literally this inbound system. It's just a matter of like, how can I get qualified people on my calendar to talk to me about a video project? That's it. Right. It's an oversimplific simplification maybe, but it's. It's fairly simple. So that's really what we're shooting for. But yeah. Phil, let us know if you have any other questions there too. It's a good question for sure. What else do we have? Guys, I'm looking over at. Check Instagram. Let's see, let's see, let's see. Oh, Phil. Okay. Yeah. So what would you advise as a minimum package price to run ads on? I mean, it really just depends. We've had clients do. I mean, you can do like 12k. Like 12 to 15k can work as a package price. I'd prefer you to. I'd prefer to see our clients at like an 18 to 20k right around there. Because then it just makes it stupid simple to ROI off of ads and it makes it very easy. And then it really just comes down to like, as far as selling those, just comes down to like, really building A gap and diagnosing the problem and being more of a doctor on the calls than a waiter who's just taking orders.

Right.

Evan, maybe you want to talk about that or Ethan, Go ahead, Ethan.

Yeah, no, I'd say yeah. Biggest thing is because, because it's being an expert is the biggest thing versus letting them self diagnose as well. Because you can charge for that expertise of solving a problem versus just like, okay, you want social media, you want a brand video, yada yada yada.

But maybe that's what does that do?

Right.

It's like really figuring that out.

One those may not solve the problem. So it's what are you looking to achieve with the content versus like what content do you want?

Yeah, yeah.

But yeah, to answer your question, Phil, I would say 18 to 20k a month or not a month. I see your question here. Is it 18 to 20k a month or a year? Typically an 18 to 20k package is going to be like a three month. Three.

Yeah, yeah.

I mean right around there should be about a three month type deal. I mean we have people doing, I mean one of our clients, Ben did like 40k for three months. I believe it was like 44k. And then they had them pay in full. So they paid that entire 44k in full.

Some of that just comes down to like what your level of production value is for. For a few things. Because there's different levels to that.

Yeah.

You know, depending on where the, the videographer or the video business is.

Yeah, but we prefer like a 3 month, like around 18-20k is, is pretty average. Right. And then you're doing maybe like one video, a couple videos a month. But typically like for that kind of shoot, we're knocking out everything in one day. Like one day, one shoot day, typically maybe two, like one shoot day. And then you have all the content for the three months and then from there you're just able to drip it out to them over the three months. And then depending on what you want to offer, we help our clients offer that. So it just really comes down to like preference and what you want to offer the clients. But yeah, typically like 18 to 20k a month for like three months. It's pretty typical. Pretty average. Let's see, Let us know if you have any other questions on that too, Phil. Jamie, how early do you give prices? Sometimes it's the first question my leads ask. Ooh, I just talked about this on my coaching call with like 15 people yesterday. So couple things here and maybe I'll Let. I'll let Evan and Ethan jump in in a sec too. But like, if client. If a client's coming on your call and saying, how much is it? They're taking the frame. They own that conversation. You cannot and should not answer that when they do that.

Why?

Because the minute that you give them the price, they have no value that's been built. It's like when people DM you or, you know, send you an email. Hey, how much is a video? I don't know what I'm offering. It's like if I DM a real estate agent, say, how much for a house?

Which.

Yeah, how much for a house, Evan, how much money you get? I don't know, you tell me. Yeah, I've never done this kind of thing before is what they'll typically say. I don't know how much a video costs. So if they ask you that, you say something like, hey, no worries, I totally understand you want to get into the price. It's really going to depend on a couple different factors. Does it work if I'm eight? Like, is it okay with you if we go through a little bit more of a process to understand what you're looking for and if we can even help in the first place, because I'm not even sure we can. Yeah, you open them up. Yeah, yeah, that's okay. And then you open them up and then you go into discovery.

From there.

You never, ever, ever, ever, ever, ever, ever, ever, ever give price without going through an actual sales process, which is intro, rapport, discovery, diagnosis, pitch, objection, handling, and then collections, which is closing. Like, you never, ever, ever, ever do that. Because if you haven't built a gap of where they are to where they want to be, and then you show them how that product or service or your video is going to help them close that gap, then there's no value that's been built. But if I build a gap, like, hey, hey, with you not having these videos in place and maybe we come to the conclusion that they're leaving hundreds of thousands of dollars on the table, then that's a hun. That's a 2 or $300,000 problem.

Right.

Are they willing to pay 20k for that? 40k for that? 50k for that? Yes, because I've built the gap. Right, Ethan, Evan, maybe you want to talk about that a little bit.

Yeah, no, I mean, that's exactly what I was thinking too, is. Yeah, what are we looking to do with the content? Like, I was talking about, you know, what are you looking to achieve? Like, before we even talk about types of videos, like, what are you looking to achieve with. With video?

Yeah, What's. What's the main outcome we're looking for at the end of the day?

Right.

So, like, what are we. What are we really looking to achieve and building that gap. But if you don't build the gap, there's absolutely no way you're going to be able to build any value into what it is that they want. Right? Yeah, yeah, yeah. You like? He likes the question. Austin, we mostly do business with B2B professional service clients. What are the best channels for running ads? Austin, comment down below. What kind of businesses specifically? You said professional service clients. Like, I'd assume maybe like tax lawyers, CPAs. Yeah, definitely still Facebook, Instagram. So, like, those people are 100 on there, I think. What's the. What's the lawyer? The famous lawyer? I think it's either there's CEO lawyer who's on there, who's big on Instagram. I think he's based in Atlanta. And then there's like, Edward, which is the.

Oh, yeah, there's. There's another guy.

Lawyer.

Mike Rafi or Mike Rafi.

Yes, yes. He said manufacturing, real estate lawyers. Yeah. 100. So Facebook, Instagram, it's just all about the offer and the messaging and how you frame the actual ad. So you need to make sure that the. The messaging is framed around finding those people. One of our clients, Ryan. Ryan. Why can't I remember Ryan's last name?

Name.

What is Ryan's last name?

Chai.

Chai. Yeah, yeah, Ryan Chai. He does manufacturing. And we added like 250k to his business in a couple of months, and he hired his first salesperson, all from Facebook and, And Instagram ads. So you definitely can find them.

So a piece of that, like, that. I think people off, like, because that question kind of got me thinking, like, at the end of the day, you're not selling. There's a. There's a person. Right. It's not a business that you're selling to. Like, there's a person inside of that business that you have to talk to and people.

No, I'm master filmmaker dude. I'm not a.

Right.

But there's people that use the platforms for entertainment or whatever. Like, just because they might not be on Facebook for work doesn't mean that the eyeball isn't there. So I think that's what a lot of people, when they talk about I'm B2B, which most of us videographers are.

Right.

Making the kind of Money that we want to make. Like you're still talking to a person at the end of the day and those people get their entertainment or their eyeballs or they put it, they put their attention on all of these platforms. So they're there. Yeah, you have to go get them. Yeah.

100%. Austin, any follow up questions to that? Let us know. But yeah, manufacturing and lawyers. One of our clients, Braden just, he just had a. I posted about on my story. We just set up his funnel. He just had a, a law firm come in through Instagram and they're doing $10 million a year and they're looking to get to $20 million a year. Came straight from Instagram ads. That's it. Like literally it. So like these people are out there 100%. You just need to have the right offer and the right messaging to speak to them. That's it. So the people are there. It just really comes down to the right targeting. But yeah, Austin, let us know if you have any questions that. And CPAs are on there as well. 100%. What other questions? Guys, good questions. Does your company help new businesses blossom into videographer producers? We have like an academy which is like our school community. So that's, that's more so for people who are like just getting started. Our main program is really for people who've already had a couple of clients but they're really looking to grow. We're not, we're not going to necessarily teach you how to use a camera. We're more on the how to set up your lead gen, your marketing, get calls, book calls, close deals, hire team members, put in systems. All that fun jazz. Awesome insights. Thanks guys. Any particularly free offerings worth including in ads, Video audits, ebooks? A lot of times we just do a direct offer. So we teach our clients more of like a direct offer ad where it's like hey, this is what we do, this is how we help. And then we run them into more of a value video where they can watch more about what the company does and then book a call. So then they're pre educated when they end up getting on the sales call. So yeah, let us know if that makes sense and if you have any follow up questions on that. You can do video audits and ebooks. You just have to make sure it's messaged to the right person. Otherwise you're going to get a bunch of newbies. Right. Like I think we were helping one of our clients fix this. He came in and was running ads to speakers, but he wanted people who are doing like already doing at least 20 to 30k a month as a speaker. But his messaging in the ad was framed around people who are beginners. And then he was wondering why he was getting beginners, but it was because the messaging and what he said was, was more towards people who are just starting out.

Yep. And I'd say I've seen it with. And Evan, you probably saw it with Pete with his ads is like people like lawyers and I guess just people in professional services. If they're at the client level you want them to be, they're going to be busy. Right. So they want somebody to do it for them and not like an ebook of how to teach them how to do it.

Yeah, exactly. So like the framing of that. 100%. Yeah, the framing of that. Like you shouldn't be framing it around like we're going to teach you how to do it because these guys don't want that. There's really like two types of people. There's the people who are a little bit making less money who just want to learn how to do it, and then there's people who literally just want it done for them. And those are the people typically making more money because they just want to hire you to do the content and they literally don't want to think about it. So you want to play on that. That's why our direct offer ads and the scripts we give our clients work really well. Because you want to be playing on. We're just going to do it first for you not to figure it out yourself because those people. That avatar doesn't really want that.

I don't, I don't hire a lawyer to learn how to be a lawyer.

Yeah, I'm not gonna hire him to coach me on how to go into my court hearing and like, whatever.

How to dress.

Yeah, how do I dress? I mean, I dress like a 12 year old boy. So like, you know, whatever. Let's see what other questions, guys. This is a good one. Let's see. We got Zach in the chat with some fire emojis.

Let's go.

Go, Sheldon. 100%. Let's see what else, guys. But yeah, Austin, if you're still on, let us know if that's helpful and if you have any questions beyond that. Are you doing any sort of. Are you running any ads right now, Austin, or is it mainly word of mouth referrals? Curious. I love seeing what everyone's doing and kind of understanding what you guys are up to. Let's see what else, what else, what else, what else? What else? Yeah, let us know if you are running any ads right now. Let's see the Jeopardy.

Music.

Let's go. Dude, we have fun on our coaching calls, man. We had a question, I think Candice had a question about building a gap on calls and like really taking over frame. So maybe we talk about that for a second. Let's see. Only LinkedIn posts. Otherwise calls and email nurturing. Nice. Yeah, yeah, email nurturing and like having that stuff is good. You just want to, you want to treat ads as like the, the top of funnel pour in, right? So like yeah, the ads are the way to get people's attention and get them as a lead into your ecosystem. And then we help our clients build out systems around like email nurturing organic content, different offers that they can offer them to get them to actually buy. But you really want to think about it as like ads are just getting people into your ecosystem so then you can nurture them into becoming a client because not everyone's going to buy right away, right? And really, really using organic and paid ads at the same time. Because some people think it's only paid ads, some people think it's only organic.

You got to do both.

Both.

Yeah.

I mean, Evan, maybe you want to speak about that a bit.

No, I mean, I mean from, from the standpoint of doing both like for the last, I mean I think it's now almost three years. I think like I haven't, I've almost not missed a day in putting something up and out, right? Because it's just about that consistency, muscle and showing up on. Because if somebody's, say somebody started following you for whatever reason, right, they thought that they could learn something from you. They thought that you could help them out in the future. Whatever it is. The way to stay in top of mind for them is showing up every day in their feeds, right? And the only way you do that is by, I mean the way that I do it is I batch everything that I'm going to do and then I schedule it out over the month and then I only have to worry about it once a month. Right. So it's just about building out a system for you to be able to do that. And I think people over complicate that system too. But you know, that's kind of what I help with here, like understanding how to build that out and really, you know, master that. But it's people also too us videographers, I'll say that is that we, we want everything to be this extravagant thing because we think it's like an extension of our work and all of this. But sometimes people just don't care about that. They care about the messaging and that those components. So trying not to overcomplicate the process, I think is why a lot of people don't start from the organic side as well.

Yeah.

And just to show you guys how powerful this is, I'm putting together some. So we have a new referral program. I'm not like pitching that here, but like, we have a new referral program, basically. Evan, you don't know about this yet. It's a secret. We have a new referral program where people who refer people to master filmmaker to join get exclusive access to some new courses that I put together. And that's the only way to. You can get access to it is by referring somebody. But all that to say one of the reasons, like, I used to sleep on email and organic so much. But I'm gonna share my screen and kind of show you one of the. Let's see, where is it? I'm gonna find it here, guys. I swear. Hold on, let's see.

And you know, like, me, like, I'm trying to catch up to you, Eric. And doing more long form organic.

Yeah.

Like, literally right when we hang up here, I have a video that I'm gonna make.

So it's like, well, well, I. Dude, I used to sleep on on organic so much. And like I looked at the past four months. This is something from the past four months. And this is just a screenshot from the course. But you can see our highroad tracking. We did $801,000 in just the past four months. Literally only from social media. That is only from organic. Right. So if you guys are sleeping on the power of organic, like, I promise you it is worth it. And it is a great way to nurture people. Like, you have to have both. Right?

Yeah.

And so like I'm building out our entire social playbook as far as like what we've actually done. And it's something that only people who refer people will get. But that's like an example there. Right? And then like from email from just the past couple of months. I mean, I can show you that as well. Let me pull this up. We did 400 from literally just email.

Right.

So you can see 112, $506.23. Right. So that's literally just from email, organic and email combined. Right. So like, you guys are sleeping on it. I promise you it's 100% worth it. It's 100% worth it to do it. And like, but that all that to say you also have to have the inbound system running on top of that. Right. Because inbound system comes in, people then see it. They see your emails, they see your organic, they're in your ecosystem, they're feeling good, they start to know like and trust you. And the funny thing is too man, like I get no views on my social, like I get an average, literally a hundred to five hundred views. You don't have to be a TikTok star. Definitely not.

I think that's the, that's the thing, that, that's the disconnect that a lot of people get. It's like, oh, organic content. I need to get millions of views to make money. It's like, no, like you don't. It's just that's, that's the nurture part of the process.

Would you say that the ads are my ideal avatar who know like and trust me. And then when you sell a high ticket service for 15, 18, 20, you know, whatever it may be, whatever you're selling your video services for, you don't need that many views to get clients, period.

You just don't because it, all it takes is just one.

Yeah.

Like it's that one person that comes through and that turns everything over.

So.

Yep, yep, yep. All right guys, well, I hope this was helpful. We're going to wrap it up here. Any last questions, feel free to drop them down below and we are happy to answer them. We got to get to questions. Client work. We actually have to start working today, unfortunately. I wish we could hang out with you guys all day but you know, we gotta, we gotta. I think we should do that.

We should just do like a four hour.

Like some people do that. Some people do those lives where they're just. I couldn't do it, man. I need a little private time and just not, not talk to anybody for a second. For a second. You know how it is.

Maybe we can do like a, like a master filmmaker, like community thing or something one day.

Yeah, you know what I mean? Like I'm planning like planning some events for next year. We're working on some stuff in the works for like in person stuff. So we'll keep everybody updated on that and let you know. But yeah, guys, great hanging out with you. If you have any other questions, let us know and we'll see you guys next Thursday. And if you want to learn more about what we actually do, Shameless plug and go to master filmmaker.com or click the button below to book a call with our team, and we're happy to help. And then outside of that, we will see you guys in the next one. Let's go. Peace.

I blew away the clouds I was standing under Traded all my rainy days for a little summer I fly so high right now that I might not come back down Listen to my own big cherry on the top Sweet. Everything around me is looking up it's like this what you make it I' ma celebrate it I'm feeling like a brand new me for the very first time I meant to be.