31:32

Ethan and Evan Andrews answer questions on scaling video businesses. Move from cold outbound to paid ads for consistent leads, use conditional logic on forms to boost show-up rates, and nurture prospects with VSLs before calls. Price as 3/6/12-month retainers targeting high-value niches like surgeons and law firms instead of low-margin volume work.

Questions this video answers

Over 652 clients

$556,000 (cash) since engagement began

Spent $10,000 on ads and generated $556,000 in cash

Improved from about 6–7% to about 27% (overnight)

$100,000–$120,000 per month

Chapters

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