Live Q&A - Scaling Your Video Agency

What's going on, guys? Welcome back to another live. Ethan, what's going on? How are you?

Good. What's going on?

Not too much, man. Ready to rock and roll here. We got another, another live for you guys if you're joining in live. Drop a comment down below. Let us know where you're calling in from or listening in from. If you see me looking over here, we're live on Instagram as well, LinkedIn, YouTube, Facebook, not TikTok, TikTok sucks.

Sorry.

I'm a boomer. Right? But if you have any questions around scaling your video agency, getting more leads, getting more clients, we're gonna go over some client wins, and then the floor is gonna open up to you guys to basically ask anything you want, and we're happy to answer it and help you guys out. So Something cool I did want to highlight, Ethan, I'm gonna pull it up. We have a new integration on our website. It's pretty sick. It basically syncs with our Slack channel that just has all the wins in there. So I'm gonna share that and we'll go through a couple of those wins now. And I'm gonna prove to you guys that it's actually live, which is pretty cool. But you can basically see the date of when that person posted the win and then the win. So you can see like June 17th, June 16th, June 12th, June 11th, June 8th. Very own Evan Andrews. And this just syncs, so every time somebody posted a win in the Slack community, it basically updates this on our site, which is pretty sick, which I think is pretty cool. And I'll show you that. So you can see like Sarah closed this $60K deal right here. And then if I flip over to our actual Slack channel, let me see if I can do that here. Ba ba ba ba ba ba ba. God, we have so many Slack channels, man. It's crazy. Let's see. Share my screen. Window. You can see in the actual Slack channel here, we got Sarah's, uh, $60K win, just sick. She's killing it, dude. Sarah is killing it. Um, what niche does she work with? Maybe you can fill people in, Ethan.

Uh, medical.

Nice. And so medical being like any kind of doctor, um, like dentist, plastic surgeon in this example, which plastic surgeons are great people to go after as far as leads, just because they have so much money and they don't have the time or the desire to figure this stuff out on their own. And so then like us as content companies can come in, content agencies can literally just come in, be like, hey, it's $60K for, you know, 6 months of us working with you, $10K a month. We're going to come and build all your media, all your content, everything you need. And then just, uh, and they're like, cool, I'll pay it. Like, I'm good to go. Cause they have money, but not time. And I think when you're looking at a good market to go after, you want to find people who have a lot of money, but not a lot of time to do something. Um, because then they're willing to pay for a solution, you know, it's huge.

Yep.

What else do we have as far as wins? Ashton just called some of his old leads from ads, closed a $6K 2-month deal. I told him to call his leads, he's like, okay, cool. And he booked 3 more sales calls, so he'll probably get another, uh, couple of deals out of that as well, which is great. If you guys are just joining in, let us know where you're at, uh, and then what kind of agency you run. We're happy to answer any questions you got. We're gonna go as long as we can here and, uh, and answer anything you guys have. We just want to make sure we're not yapping about stuff you guys don't care about. So, um, Ethan, what are some things you've gone over with clients this week? Maybe we can jump off of that.

Uh, well, like you just said with, uh, Ash, you know, just you have to call your leads, right?

Yeah.

You know, once they— well, not just once. Yeah. You know, it's— we usually do, you know, once a day for the first week. That they come in, and that's usually when you'll end up getting on a sales call. And then just like he did, you know, maybe people that haven't closed in the past, you know, go back, you know, a few weeks, months later and call them again because they opted in for a reason.

Yeah, well, and I always say it's like, it's not always the right time for people. Sometimes it's, um, you know, sometimes they need a little bit of time, and it's like you got to keep following up. You got to have an email sequence. You have to have all the stuff we build out like with you guys as far as like AI follow-up systems, text messages, emails, uh, you a calling cadence to where you can continue to get in touch with them. But it's like, that's— I think the value of having an inbound system too is you're constantly having new people coming in, and then you're just constantly trying to follow up with them. You close a percentage up front, some people will take longer, you continue to follow up with them, but then you have these like longer-term nurture deals that you can turn into deals down the line as long as you continue to follow up with them. You know, just huge.

Yep.

What are some things that you guys are struggling with right now that we can maybe tailor some coaching and feedback to specifically? Like, is it getting more leads? Is it, uh, taking sales calls? Is it how do I price myself? Is it how do I set up ads? Like, how do I get leads in the first place? Like, how do I run my ads? What are the types of ads that I should go after or create? Um, happy to answer anything there, but we wanna get some, uh, get some comments down below and, and help you guys out. Let's see. Got a bunch of people joining on Instagram as well. Um, but yeah, no, I think it is. It's just like you have to make sure you're following up those leads constantly cuz It is a big deal. And Sarah spent, I think, $2,000, $2,500 on ads total, and she's generated about $120,000 in video deals from that, which is awesome. And she's a mom of two, so her time is definitely limited as well. And that's what I always say. I use her as like the poster example of people who are like, "I don't have time." It's like, well, Sarah's a mom of two young children, so if she has time, I would think that you probably have time as well. It's just like how bad do you actually want to make it happen, too, you know?

Look at the screen time on your phone. It's a good way to see where your time is going. Yep.

You're exactly right. It is. It's like you're spending too much time on things that don't actually matter or don't actually move the needle in the business. And it's like we need to focus on revenue-generating activities, not just like any— anything we could be doing, like just busy work, basically, within the agency, which I think is a big Big thing. Um, let's see what else. Dante closed that $6K or that $18K 6-month contract as well. I think he, he works primarily with home service companies, which is awesome. Love to see. Let me see if there's— Evan Andrews got that $60K deal with $10K down. And then Brandon Link's killing it in home services too, man. He's been, uh, he's been racking up the calls. He's spending about $150 a call right now, and they're super qualified. And he's got some really good deals in the works, which is awesome. So you guys are hiding from us today. I see everybody on this live. I know you're here. So if you have questions for us, let us know and we're happy to answer them. I don't want to just yap about stuff you guys don't care about. So if you're on YouTube, drop a comment down below, let us know what questions you have, and, uh, we're happy to answer anything you guys got. But I want to make sure this is helpful for you guys, otherwise we're going to wrap it up and we're just going to go home and go back to serving our clients and working with them. So let's see. I'm pulling up some Slack channels here as well. Yeah, Julian's been crushing it. Works mainly with design companies, home design, interior design, which is great. Here's a good one. Let's pull up this Sarah thread that she had here, which I think is a good one. Share screen. Sarah said something good here. She said it's kind of what you were saying too, Ethan, is like she— a lead that she had assumed had gone totally cold. She called him about 10 times since May 1st, left voicemails, was interacting on his social media, and then decided, uh, to send him a text 15 minutes ago and basically was saying just like, hey, I'm thinking of you, you know, what would make you— what would— what would make me feel like I wasn't spam or some company trying to take his money? She basically just like sent him this message where she was like Hey, it's Sarah. Um, look, it looks like we keep missing each other. Saw you reach out from one of our ads. I'm a small business based out of Nashville. See you're in, uh, ATX, licensed in 48 states. Looks like you have some good stuff going. And then she did get a response from him. And then she was, she ended up actually booking him on a sales call, which is awesome. Um, which I think is, it's huge. It's like, you just have to keep following up with people. And a lot of times people are not like trying to ignore you. They're just busy most times, you know? Yeah. Um, I think a lot of people take it personally and, uh, and it is, uh, it's just one of those things where they just, you know, people are just busy. Just how it goes. Let's see. Just signed up for the course. Super excited. Wanted to ask— yes, it does. Yeah, it's in there. It's inside of the, um, inside of the training. You just search it, you will find it in there. Uh, London Kyle says, I'm running the content meta ads IG method and I'm leaning towards getting into the done-for-you lead forms. Getting in, leaning into the done-for-you lead forms as opposed to hybrid method I'm running right now. Uh, Lenny Kyle, I don't know what you mean by hybrid method necessarily. Like, what are you, what are you running right now? Um, cause I would only run Facebook lead forms. I would not run, uh, yeah, don't run DM ads. DM ads suck these days. They're not good cause you can't filter for who actually is coming in. So you're just getting like everybody and anybody to come through and then your pixel is optimizing towards usually the worst quality leads, because that's what the platform is trained on doing, is trying to get you the cheapest quality leads possible. Um, so you want to make sure that you have some sort of gating filter or some sort of, uh, some sort of like conditional logic on that form so you're not getting crappy leads. That's huge. Uh, let's see. Coaching said coaching. What do you mean by coach? I guess you need to be more clear with me because you're saying that you're You're running a hybrid method right now.

Maybe coaching his clients on how to do it.

Oh, I see. Yeah, you're leaning into— okay, so you're just— yeah, I mean, you have to think about the market. I see. So you're doing a hybrid offer and you're working with them and coaching them how to do it. I would, I would ask what— who is your market? Like, who do you serve? Because if it's like home service or like business owners, you're going to make more money just doing done for you. Than doing coaching because they don't want to be coached on how to do it. They just want somebody to do it.

It's not as sticky either, because if you teach them how to do it, they get to a point where they don't need you anymore.

Exactly. I would rather— and so yeah, if you're doing like home service or service businesses, you should charge more and then just make it done for you. Makes way more sense because you're going to make more money, they're going to be stickier, they're going to stay with you longer, and also you're selling them what they actually want, which is They want somebody to just do it for them. They don't want somebody to teach them because they don't want to learn. They don't have time. That's the whole point of someone, a business owner who is making a lot of money, is they're paying you to save them time and to basically take things off their plate. And teaching them that doesn't actually do that. So that's one of the biggest things. So you want to make sure that you are not teaching and just doing it as like a done for you.

So— Okay.

What other questions we got here? What kind of high-ticket service businesses too, Kyle, is what I would ask. I'd wanna know like what, I would wanna know like what specific type of businesses. Let's see. Trying to get my feedback here on Instagram. There we go.

Cool.

Um, if you guys are joining us on YouTube, let us know what questions you got. How can I help? What is going on? Uh, how do you get— are you curious on how to get more leads, take sales calls, price higher ticket offers? That's what we're here for. Um, and I'm also curious how many of you guys are actually relying on referrals and how many of you are actually running ads to get more leads. That's what I would want to know.

I should throw up a poll.

I should throw up a poll, bro. That's a good idea. Let's do it. Widgets. Are you running ads to get clients? That's what I want to know. Yes or no. All right, I'm gonna throw up a poll here, guys. So put a 1 in the chat if you are running ads to get clients and put a 2 in the chat if you are not. That's what I want to know. And London Kyle says he's working with landscaping businesses, real estate contractors, HVAC, Yeah, bro. I mean, those are all great. Those are really, really good niches, but you shouldn't be coaching them because those guys don't have time for that. Especially home service companies like that. I would just do it for them, be like, hey, charge significantly more than what you are charging right now. And then just do it for them because you'll make more profit too. And so the more you can charge, obviously the easier it is to acquire clients, make more money, and then run ads as well because you have a higher ceiling to how much you're charging. So let's see. Joey says, curious about how your inbound— curious about how your inbound system is mostly ads. Are you casting a net to a very specific niche and hoping they bite, or is it wider than that? Um, I don't know if I fully understand the question, but you're, you're specif— you're, you're typically going to run ads to a specific niche. And so like, ads work the best when they are the most specific. And so if you can be like, hey, if you're a medical company who wants to get more patients in the door. We're gonna come in and install our video ad system into your medical company to help you get more patients, more leads, and more people reaching out to you. If you want to learn more about how we can do that, click the link below, book a call. Like, that's a general example, but like, you would do that for medical, you would do that for home service, you would do that for law firms. And so you want to make sure that you're doing it per vertical and that you're not, um, you're not just being broad because it's less effective, less potent. when it is broad, right? Because you have to make sure you're speaking to a specific avatar. And if you're not speaking to a specific avatar, it just becomes kind of difficult because when you're speaking to everybody, you're speaking to nobody at the same time. So hopefully that makes sense, Joey. Do you think dental or home services is a better niche to target? I feel like dentists are harder to convert but easier to approach because they already understand how marketing works. Both, both work. I mean, we have a client, GM Media, they only work with dentists and they collected $150K in cash last month. So either—

I wouldn't necessarily assume that they know how marketing works. There'll be home service companies that know how marketing works as well.

Yeah, but they don't actually, like they want to focus on serving their patients, like 99% of them, they don't wanna focus on marketing. It's not like you're selling to marketing agencies, you're selling to, demographic of people who do not fully understand marketing and don't want to understand marketing. And so because of that, it's easier to charge them a lot of money and go in there and just do it all for them, which is what I would recommend. Do a done for you, don't do done with you. And then when you, when you do get in there, it, it becomes more of like a, hey, we're just gonna keep doing this for you every single month. They become reliant on you and then they wanna continue to pay you over and over and over again. So that's what I would be looking at. So either one, honestly, both are good. I mean, both have pros and cons. So like with dental, when you're running the ads and trying to get the leads, you have to typically call like after 5 or 6 because they're with patients all day to get in touch with them. That's a con. Could be— you could say that's a con. And then the pros for home service, pros and cons for that is like they, you know, con for that is just that they're, they're busy, they're job to job, you're not going to get them on a Zoom, they're typically just going to be like, you got to call them on the phone and close them over the phone. Whereas like people, dentists are typically gonna be in front of a computer. It's a little bit easier, uh, of a sale there. So hopefully that makes sense, but both work. Um, and both are great. So other questions, guys, what else we got? Joey says, thanks. Absolutely. You got it. What other questions? Let's see. Let me hide that for a second. Do you have a copy of an example form you'd run on IG or Facebook ads? Good question. We're gonna follow typically a BANT framework, and so budget, authority, need, and timing. Those are the typical questions we're gonna put in an application. So budget would be like, you know, how much money, how much revenue is your current XYZ business making per month? You'd have dropdown selections on that. And then the key here is to qualify out answers that are not your perfect avatar. So if it's like, if you don't wanna work with people under $30K a month, you would qualify out the $0 to $30K people who select that. So that's budget. Authority would be to confirm you are this type of business owner, and then it's like a yes or no. A need-based question would be something like, why is it important for you to create something like this? Or why is it important for you to sign up for something like this? And that could be like a free response answer. Um, so like, what is the need? And then timing. How soon are you looking to do something like this? Like ASAP, within a couple of weeks, or like not for a couple of months. This isn't a priority. If you get a prospect on the phone, they have the budget, they have the authority, they have the need, and they have the timing. Like you have a very high close rate on those people because those are the 4 things you typically need to close somebody. And if you can get them. Easy. Like you'll have a very good time on the sales call where I think a lot of people struggle is that they're talking to unqualified leads who don't have one or more of those things, budget, authority, need, timing. And so then they're like kind of stuck in a weird spot where they're spinning their wheels and they can't really close the person. Um, cool. Hakeem, Hakeem, get outta here. He's on the— He says, sir, if I run ads, will it result in Nixon 5 again next year? I'll hang up and listen. Thanks. Yeah. Go enjoy your parade in New York today, buddy. And then you'll be back on calls tomorrow. Be happy to see you. I love it. What other questions, guys? Scaling your agency, getting more clients, getting more leads, happy to answer anything you guys got. Got some good questions so far. And if you guys don't have more questions, we're just gonna wrap it up. But I wanna keep, I wanna keep going. We went to an hour one of these days. See if we can keep it going here. We got Sean O'Lynn on here. What's up, bro? How are you? 17X Media, Andrew, Quincy, London, Gabriel. Let's see, what other questions, guys? What do we got? What are you curious about? What are you skeptical about? What questions do you have around scaling? We've worked with over 800 agency owners, so we've seen quite a bit of things. So happy to answer anything you guys got. Let's see if I can add a link to our YouTube— or to our IG Live to book a call. Let's see, I think you can do that on IG now. You can. If you want to book a call or learn more about how we can help, I'm gonna put a link below on the live on Instagram. Is there a 3-tier pricing example in the course, or could you suggest?

Yep.

There are tons of them in the, in the Kajabi. Just go into the offer section and there are a ton of pricing examples in there that you can pull from. And especially there's a couple for dental clinics as well. I think Max Engage's offer sheet's in there as well. You can check that out. What deliverables would you typically include in each tier? Ethan, you wanna take this one?

I would say, you know, at the very least, socials and ads is a pretty bare-bones package. You know, maybe a, you know, quarterly testimonial, a brand video, you know, only one brand video. You don't need to make a monthly or even a quarterly one. That's good for, you know, a good amount of time. But yeah, at the very least, social and ads for them. Yep, for sure. Quickest way to ROI. Yeah.

Yeah. You don't wanna just do organic unless you like are really strong with organic for these clients because it's just gonna, they won't get results fast enough and they'll just get upset. London Kyle says, how do you have your clients set up their clients' funnels? Typically through just GoHighLevel. So they're gonna have it set up through GoHighLevel. That's how they set up the funnels. And they typically make, like, an account snapshot in GoHighLevel. So then when they get a new client, they can just copy and paste the new snapshot into that account, do some customizations, and then they're off to the races and good to go. But most of them just run lead forms for the clients, and then they go to a funnel after that. So what else, what else, what else? Let's give a last call, I guess. We've been on here for 20-ish minutes, so last call on questions here, guys, and then we're gonna get back to working with clients, closing more deals. Ethan, anything else you can think of that we didn't cover?

Um, well, you mentioned, yeah, having, I guess, two, uh, what's it, session clouds. CRM is also something that you can add into packages.

Yeah, doing a CRM build out for sure.

Yeah, yeah, tied into running ads because the ad will have to lead to somewhere. Yeah, to a, you know, to a landing page and then yeah, everything with the back end that comes with the CRM.

Yeah, he says I've added one. Yeah, he says I've added one thing in the last year. If they pay today, partner, partner them with social media influencers, which is a new idea. I like that, it's a good incentive, that's a good like pay today incentive. If they do it today, then you'll also give them a social media, or you'll partner them with somebody, and they can't— the key is they can't get that deliverable in any other offer. That's the trick, is like they only can get it if they move forward today. And so you can use that as kind of like a fast cash incentive.

Yeah, I usually keep the incentives off the offer sheet and then pull it out.

Yeah, like on the actual sales call.

Yeah, exactly. Yeah, don't present it. To everybody, but if you need to use it, it's kind of the ace up your sleeve.

Yeah. Uh, Carl says, so basically forms— yeah, lead forms are great, man. It's more about like the conditional logic you put into the form because it's about the inputs from the form. If you're getting shitty leads, it's going to continue to find more shitty leads. So what you have to do with the lead form is make sure there's enough conditional logic in there to push bad people out and allow the good people to actually get through. Um, otherwise you're just going to optimize down. Facebook's always trying to get you the cheapest lead. It's just gonna keep optimizing down to the cheapest quality lead possible. Um, no sending to a landing page or no, we do. So after the lead form, they go to the landing page. Um, that's where we go. That's just the easiest way to get them up and running. Uh, Gamut Collab says, talk on niche clients. Um, like what niches, I guess, is the question. Um, we're going to look for service businesses. Um, literally any service business that sells something for a higher ticket amount of money is the typical niches.

So.

Hopefully it helps.

Lawyers, doctors, roofers, construction.

All the boring ones, man. There's so many of them and they need so much help with content and they will pay for it for sure. I mean, like, uh, like Sarah closed that $60K deal literally with a, with a plastic surgeon and like, I love our clients, but they don't even have to be that good at sales because these people are in such pain that they literally just need the service. And so when you get in front of them and you do a halfway decent job on the sales call, most of the time you will close them. Um, so you don't have to be this like crazy good salesperson to close these $60K deals. You just got to get in front of them, have the right offer, and then they will buy. So it's not as complex as—

Don't send proposals over emails.

And yeah, don't send proposals over emails. Don't do all that jazz. Um, as long as you do a halfway decent job, we train you on the sales process as well. Um, but as long as you do a halfway decent job, you will close deals. That's it.

So Yep.

All right, guys, what other questions we got? Let's keep it moving. Let's keep it moving. Let's see, while we're waiting, I know a couple new people are on here. You want to check out some actual live client wins, we have an integration on our website that basically just syncs with all the wins in the Slack channel. So you can go check out like the dates of when those wins happened and go check on the actual clients and wins and what they said. And we have tons and tons— and tons of these where you could just keep loading them forever. But you can pull all these and take a look at all the client wins and screenshots and all that jazz. But it syncs in, which is pretty cool. Shout out to Claude Code. And then you can check out all of our client case studies and all that jazz in here and sort and search by those as well. Which is pretty fun. So let's see. So you guys integrate the widget or opt-in on their site using GHL? Yeah. There's a Facebook lead form integration in GHL. Lending Tile. That's, that's typically how we do it. Christopher says, I work with landscaping professionals. Let me pull this up. They don't need leads, they need better employees. Well, typically businesses need two things. They either need more leads or they need more clients or they need more employees. And so you would run the same campaigns for the people who, who need more employees. So you just run ads to get them more employees. Um, but a lot of times it's not always that they just don't need more leads. It's either that they're not pricing themselves high enough. Um, so they have too many clients, so they should increase their prices and then get more leads there and keep the current employees they have. Or they also need, uh, like a campaign that we would help you set up to help them actually get them more employees. Um, but I, Chris, I would, I'm curious, do you only work with landscaping professionals or do you work with like any home service company? Because I would probably suggest you work with any home service. So I think landscaping is a little bit too niche. in my opinion, but I'm curious if you can comment back. I'd love to know. Uh, Zeeshan says, when you prefer— why do you prefer saying a 6-month price together? Ethan, you got this one.

Oh, is it a— yeah, pitching monthly price. Yeah, so if you start with monthly, you don't have anywhere to go backwards, right?

What do you mean by that?

Like, monthly is going to be the lowest option that they can pay because if they— so let's take a 3-month $15,000 package, for example. If you, you know, are paying $5,000 a month, and if they pay beyond those 3 months, or if we were to let them pay beyond that 3 months, we're basically lending out money because the work is done, right? So start at the top. You know, it's like buying a car.

You want to price shock them where it's like, holy shit, it's $60K. And then they're like, well, is that like all up front or is that monthly? I'd be like, well, most of our clients pay up front, but did you need me to do it monthly for you? And they'd be like, oh yeah, like, and what Ethan's saying too is like, when you say $60K, you can drop down to, hey, you can actually pay monthly. But if you start with monthly and then you try to go up to $60K to pay in full, it ain't gonna happen. Like, when—

If you start with monthly, the lowest option, it basically turns into a yes or no, right? How can we make $60K work? Can we do 50/50, you know, break it up in the chunks so you have more room versus just Yes, I can. No, I can't.

Yeah, yeah, exactly. So it's, it's you want to anchor them at that higher price point. So when you do go to monthly, it seems cheaper. That's what we're trying to say here. So that's why. And then Chris, yeah, Chris Major, let me know if you work with more than just landscape professionals, but I would, I would hazard a guess you should expand into roofing, HVAC, any home service company because it's going to be the same process either way. It just gives you a much wider pool of people., to work with as well. So drop a comment back. Let me know, um, if you only work with landscaping or you work with other companies as well. But to answer this question again, it's like you would use the exact same process to get them employees as you would to get them leads.

That's it.

Yes. Landscaping companies, anything adjacent to that. I have 20, 20 years of landscaping company experience and primarily work with them. Nice. Yeah. Yeah. I mean, your clients either, like I said, they're either gonna have a leads problem or an employees problem. And if they have an employees problem, we can sell them the exact same thing to get them employees. Because the same way that you would use ads to attract leads, you would use ads to attract employees. But instead of selling them as to why they should buy something from the company, you're selling them on why they should work with the company and why it's a great career path and why it's like that— this is where they should be going. Uh, or like there's a lot of growth in the role. Like you're just selling them something different, but it's the same thing either way. Um, cool. Everybody pops out at the end of these lives, man. What are we doing? We— maybe we should just yap for the first 20 minutes and then wait for these good questions. So, uh, Sea King Media says, if a client already has a CRM, how do you get your ad— how do you get your ad leads to sync on it and then close the loop and confirm conversions?

You approve?

Yeah, just, uh, any, any kind of Zapier integration. Just depends on what CRM they use. If they use GoHighLevel, you can just directly integrate the lead form, all the data to just go into the CRM. If they use a different CRM, you can just use something like Zapier, uh, which is super simple. It's like a big, I just call it like a digital, um, extension cord where it'll connect any software together. And so, um, you would just set it up that way. And then you would, you would basically have a tag that comes in on every lead that's like, you know, C King Media lead or like paid leads. So they can see that you generated that lead. Instead of, uh, you know, anybody else. And then you can just track, okay, we got you 100 leads this month, 20 of them closed into deals, each deal was $10K, which means you made $200,000 this month directly attributed to what we did. That's how, that's it.

Yep.

Example, ortho office, how do you prove who comes in, their quality, and if they start true? Yeah, it's just tracking. So it's like every CRM has tracking and tags. You just assign a tag to it and then you can run a report and be like, okay, we generated this many leads. From what we did specifically. And that's how—

that's all. Yep.

How do you see if they close or not? They just mark it in their CRM. If they close, they should update that. So when a lead closes, they just go into the lead on the CRM and be like, closed for $10,000. And then you can see at the end of the month all the leads that you generated and how much money they made. That's it.

Simple. Yep. And you should also have, you know, something like Slack with your clients too, just to be able to—

Just be communicating. But yeah, the tracking just in the CRM, you can assign— it just depends on the CRM, but in general, you just assign a tag. And then, uh, you can see, uh, who closed and who didn't. That's it. Hopefully that makes sense. Um, but yeah, Chris, back to your question too. Um, I would, I would definitely, I mean, obviously you do landscape, that's, you do contractors, design, architects. That's great. Um, but like I would definitely be running ads to get them leads and employees depending on their problem. So you need access.

Yeah.

You just need access to their CRM. Not hard. It's very standard to ask for that too, 'cause you're like, hey, we wanna track the leads and the deal cycles that we get you. So, what other questions, guys? If you wanna learn more about how we can help, book a call. I should put the widget up here. Let's see if I can do it. Ch-ch-ch-ch-ch. There we go. You can scan that or click the link below to book a call with us, learn more about how we can help. What other questions we got, guys, before we wrap it up here? Good questions, by the way. Let's see, let's see, let's see what else. I'm scanning Instagram. Hold on. All right, guys, last call. Last call for questions. What do we got? There we go. Zeshan says, what is the bigger incentive, close today or painful? I sincerely attach that. The incentive is just gonna depend on the client and what they, what they care about. Right? So it's like, you can even customize an incentive at the end of the sales call. If they're like, if they're talking about how they want this one thing throughout the entire sales call, then you can customize that sales call and just be like, hey, our incentive would be giving you this one thing that you really want if you do it today. Right? So it's just like a lot of 99% of sales is all contextual. So you just have to understand the context and who you're speaking with.

That's it.

Yep. Cool. All right, guys, that's gonna be it for us. Any last-minute questions, submit them now, and then we're gonna jump 'cause we got client meetings and all that jazz. We're happy to help you guys on this live though. Going once. Ooh, London Kyle sneaking in. How do you feel about running top-of-funnel follower ads on IG and lead forms simultaneously? I don't like it. Don't do follower ads. They suck. They suck. The reason is, is because Facebook as a platform is trained to get you the cheapest quality conversion possible, or the cheapest conversion possible. Now, when you run follower ads, every person who follows you is a conversion that reports back to the pixel, and there's no way to change the quality of what that lead is when you run a follower ad because they're just following you. right? And so you're getting bottom of the barrel, horrible quality leads. It does not work. Do not do it. Just run, just run lead forms. That's what I would do.

Yep. Well, you still have to do the almost like the cold outreach part of it as well, where you still have to have all the back and forth messaging.

There's no lead capture where, you know, we need a way to, to, uh, boot out the bad leads and keep the good leads automatically. And there needs to be a system for doing that. Otherwise you're going to drive yourself crazy because you're gonna have to do all that manually. And you do not want to do that, trust me. No good. Christopher says thanks. Absolutely, Chris, you got it. No worries. What are the questions, guys, before we, before we jump off here? I think we're good. All right, guys. Sweet. All right, guys, let me know if there's anything you need from me. And, uh, if you want to learn more, you can book a call below. Happy to have you. And we will talk to you guys in a bit. Hope everyone has a good rest of your Thursday.

Thanks.

Thanks.