In this brief advisory monologue, Eric Deeran emphasizes that successful businesses must allocate a dedicated 4–5 hours per week to marketing and sales activities. He argues that this modest time investment is essential for acquiring clients and generating revenue, and challenges founders who claim they lack time for these functions, stating that without marketing and sales, a business cannot exist.
And it's not even that much more work. Like most of our clients that we're working with are only dedicating close to 4 to 5 hours a week with us. And here's the truth. If, if you can't dedicate 4 to 5 hours a week to something that is the most important thing in your business, which is getting more clients, making more money, what else are you dedicating your time to? Like there's literally nothing else you should be focusing on. And so when we hear founders say, oh, you know, I don't have time to focus on the marketing and sales, that is the lifeblood of your business. If you don't have marketing and sales, you literally don't have a business.
