A short YouTube tutorial (spoken) about testing new advertising campaigns without harming existing profitable campaigns. Core advice in this chunk: if a campaign is working, do not change it — duplicate it and run experiments on a separate copy using a small fraction of the budget (example: ~10% of daily spend) so you can turn off failures without disrupting the master campaign.
Like you change the, yeah. So if you, that's, that's the problem. You, you touched a campaign, it's not working anymore. And that's why you're having a lower month. Like, that's, it's pretty. Like, that's why it's happening, right? So it's like if something's working, don't touch it. Keep it exactly the same. That's like the golden rule of ads. Like, if it's working, don't touch it. Duplicate a campaign and try something new with like 10% of your daily budget. So if you're spending a hundred bucks a day and then you want to test something else, do like 10 bucks a day, but do it on the same. So then if it doesn't work, you could just turn that little $10 a day thing off and keep your master campaign the same, which is making you money. Right. Because.
