Meta now lets advertisers add calendars directly to lead forms, combining signup and scheduling in one step. Eric Deeran says this cuts friction and lowers cost per call while boosting the rate of prospects who actually book.
And there's actually an update that Meta is coming out with where you can actually have the lead form and then you can embed the calendar directly into the lead form, which reduces even more friction, which will lower your cost per call as well. And so we're seeing that on some of our client accounts where you can actually do that already and then they're rolling it out to other people over time. But that definitely increases and decreases the amount of friction and then increases your flow-through of people who actually book the call because there's less friction between the 2 steps.
