Eric DeeranOne mission — help agency owners build businesses they actually love running.

More Clients Is The Wrong Goal

2 Jul 2026 · 1 min

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In this concise video, Eric Deeran speaks directly to owners of video‑creative agencies who are already generating at least $10,000 per month. He challenges the common belief that business growth comes from acquiring more clients. Instead, he proposes that agencies should aim for fewer, higher‑value retainer clients. He illustrates the point with a simple comparison: achieving $50,000 a month by completing 25 separate $2,000 projects versus securing five clients each paying $10,000 on a monthly retainer. Deeran argues that the retainer model is easier to manage, allows agencies to focus on long‑term client growth, and fosters deeper relationships because the work is ongoing rather than project‑based. He concludes by directing viewers to a short follow‑up video for a step‑by‑step guide on implementing this strategy.

Chapters

More clients is the wrong goal. If you're a video creative agency owner doing at least $10K a month, you don't need more clients. You simply need less clients paying you on retainer. Here's what I mean. You could either do 25 projects a month at $2K apiece to hit $50K a month, or you can simply have 5 clients paying you $10K a month to hit the same $50K a month. To me, it's a lot easier to have 5 clients than to have 25 clients every month. Plus, you can actually help these clients grow long-term because you're working with them every single month. You're not just in and out and on to the next project. So if you want to learn how you can start doing this, I put together a short video on the next page. Click the link below, check it out. We'll see you there.