Eric DeeranOne mission — help agency owners build businesses they actually love running.

More Clients Is The Wrong Goal

2 Jun 2026 · 1 min

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In this brief video monologue, Eric Deeran addresses video‑creative agency owners who are already generating at least $10,000 per month. He argues that chasing more one‑off projects (e.g., 25 projects at $2,000 each) is the wrong growth strategy. Instead, he recommends shifting to a retainer model with fewer clients—specifically, five clients each paying $10,000 per month—to achieve the same revenue with far less operational complexity. Deeran explains that a smaller, stable client base allows agencies to work more efficiently, build long‑term relationships, and help clients grow over time. He concludes with a call‑to‑action, directing viewers to a follow‑up video that explains how to transition to this model.

Chapters

More clients is the wrong goal. If you're a video creative agency owner doing at least $10K a month, you don't need more clients. You simply need less clients paying you on retainer. Here's what I mean. You could either do 25 projects a month at $2K apiece to hit $50K a month, or you can simply have 5 clients paying you $10K a month to hit the same $50K a month. To me, it's a lot easier to have 5 clients than to have 25 clients every month. Plus, you can actually help these clients grow long-term because you're working with them every single month. You're not just in and out and on to the next project. So if you want to learn how you can start doing this, I put together a short video on the next page. Click the link below, check it out. We'll see you there.