Eric DeeranOne mission — help agency owners build businesses they actually love running.

Most Leads Are Just Bad

30 Sept 2026 · 1 min

Watch on YouTube

0:46

In this YouTube segment, Eric Deeran explains why most missed sales calls are due to poor lead quality and outlines a three‑step approach to improve show rates. First, he emphasizes evaluating and improving lead quality, as low‑quality leads are the primary cause of low attendance. Second, he recommends implementing basic reminder texts and emails to prompt prospects before the call. Third, he describes a value‑based nurturing system: using Claude to transcribe recent sales calls, extracting frequently asked questions, creating dedicated FAQ emails, and sending these multiple times per day to keep prospects engaged and excited about the upcoming call.

Chapters

Show rate is indicated by a couple things. It's indicated— your show rate can be low if your lead quality is bad. So look at number 1, that's the number 1 thing I look at. So many people are like, oh, you could do this to improve your show rate, do this. It's like most of the time the leads are just shit, like they're just badly from what I've seen at least. So number 1, look at your quality. So is your quality of lead good? The quality of lead is good but they're still not showing up, do you have reminders, right? The basic reminder texts and emails that go out. Number 3, are you nurturing them with actual value-based emails? So are you sending out emails that are answering common questions? Something we like to do is we take our last sales calls, like our last 2 weeks of sales calls, and then we'll basically have Claude transcribe those and go into like making an FAQ, like what are all the commonly asked questions? And then we'll make an email on each FAQ and send that out to them up to 3 to 4 times a day to nurture them prior to that call, to get them excited, to get them to show up.