Eric DeeranOne mission — help agency owners build businesses they actually love running.

Most people don't LISTEN to what their prospects want so they're left shooting in the dark...

18 Sept 2023 · 1 min

Watch on YouTube

0:40

A short YouTube monologue (by Eric Deeran) arguing that the most important skill in sales is listening to prospects to understand their pain points. The speaker emphasizes that simply appearing to listen increases the likelihood of closing, and illustrates the point with a personal anecdote about a suit-store salesperson who did not listen, which immediately turned the speaker off. The takeaway: listening wins business.

Chapters

Right? Like, just be yourself. That's. That's really the. The goal here. You're just trying to understand the pain points, understand where they're coming from, and just literally the. The biggest thing is, like, listen. That's it. Like, just listen to them. If they feel like you're listening to them and you actually understand their problems, you have a much higher likelihood of closing, for sure. Like, I went to a suit store. I have my wedding next month. So I'm like, I went to go get a suit, and like, I. I just went to go pick it up this afternoon. And it's so interesting because the sales guy was not listening when I was, like, asking for things. I was like, this is what I'm looking for. I'm looking for this. And he just, like, wasn't listening. It was very blatantly obvious, and immediately I was just turned off from him. And it was such a good reminder that I'm like, most of the time, people just don't listen.