Eric Deeran explains why saying you make videos for businesses isn't enough. Pick a specific production method or process that sets you apart, so clients see how you actually get results, not just what you do.
I think if you niche down enough in the method that your method is different, it's going to be enough. That should be enough. But where you can go wrong and where people do go wrong is they put up a video and they're just like, hey, we make videos for businesses. It's super broad. You got to niche down on what that method is. Like, what's. And this training will go over it, too. But, like, what is the specific secret sauce? What's your method for getting these results? You just need something to make you feel different than everybody else. That's the biggest thing.
