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Nobody Watches Your VSL Before Booking

7 Oct 2026 · 0 min

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In this excerpt, Eric Deeran explains the rationale for placing the video sales letter (VSL) on the back‑end thank‑you page rather than the front‑end of a funnel. He notes that prospects on the front end are often in "scanner mode" and rarely watch the VSL, a conclusion drawn from booking 15,000 sales calls. By moving the VSL to the thank‑you page after the call is booked, the same VSL consumption is achieved while ensuring the call is secured and the booking data can be sent back to the advertising platform for tracking and optimization.

Now, the reason we like to do it this way as opposed to the VSL funnel is because it gets the same thing done where you still get the consumption of the VSL. It's just when people are on the front end here, they're in scanner mode, right? So they're not actually consuming most of the time the VSL. It's what we found after booking 15,000 sales calls. They're typically not consuming it. So we just put it onto the back end on the VSL. They put it on the thank you page and then they go through the same thing. So it's the same consumption, but at least we get the call booked and then we can send that data back to the ad platform.