Eric DeeranOne mission — help agency owners build businesses they actually love running.

Not getting paid what you're worth

28 May 2026 · 1 min

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In this short promotional video, Eric Deeran addresses video creative agency owners who feel they deliver high‑value content but are underpaid. He explains that the core issue is not the quality of the creative work but the lack of packaged, measurable results for clients. Without demonstrable outcomes—typically achieved by distributing the content through paid advertising to reach the client’s ideal customers—clients see little reason to increase fees. Deeran proposes that agencies should expand their service offering to include ad campaign execution and result‑focused distribution, allowing them to justify higher retainers. He invites viewers to watch a follow‑up video for a step‑by‑step guide on adding these services to their existing listings.

Chapters

If you're a video creative agency owner and you feel like you're providing a ton of value to your clients, but you're not getting paid what you're worth, the reason they're not paying you more is because you're not packaging up the results of what you can do for them in the correct way. You see, you could be working really hard for them and making amazing looking content, but if they're not getting actual results from the content you're creating, it doesn't matter. And ultimately, this comes down to how you're distributing the content and getting in front of their ideal customer. Typically, this means running ads for them with the content you're creating. So if you want to learn how you can offer additional services like that to your existing Listing service so you can charge more for your retainers. I put together a short video on the next page. Click the link below, check it out. We'll see you there.