Eric DeeranOne mission — help agency owners build businesses they actually love running.

Not getting paid what you're worth

28 Apr 2026 · 1 min

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In this brief promotional video, Eric Deeran addresses video‑creative‑agency owners who feel they deliver high‑quality content but aren’t receiving commensurate compensation. He argues that the core issue is a failure to package and present the work as a results‑driving service. While agencies may produce visually impressive videos, clients care about actual business outcomes. Deeran explains that the missing link is distribution—specifically, running paid ads that place the content in front of the client’s ideal customers. By adding ad‑management services to their existing offering, agencies can demonstrate measurable ROI, justify higher retainers, and increase revenue. He concludes with a call‑to‑action, inviting viewers to click a link to a follow‑up video that details how to implement these additional services.

Chapters

If you're a video creative agency owner and you feel like you're providing a ton of value to your clients, but you're not getting paid what you're worth, the reason they're not paying you more is because you're not packaging up the results of what you can do for them in the correct way. You see, you could be working really hard for them and making amazing looking content, but if they're not getting actual results from the content you're creating, it doesn't matter. And ultimately, this comes down to how you're distributing the content and getting in front of their ideal customer. Typically, this means running ads for them with the content you're creating. So if you want to learn how you can offer additional services like that to your existing Listing service so you can charge more for your retainers. I put together a short video on the next page. Click the link below, check it out. We'll see you there.