Eric DeeranOne mission — help agency owners build businesses they actually love running.

Not getting paid what you're worth

29 May 2026 · 1 min

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In this promotional video, Eric Deeran speaks directly to video creative agency owners who feel they deliver high‑value content but aren’t compensated accordingly. He explains that the core issue is a failure to package and present the results of their work in a way that demonstrates measurable impact for clients. Simply creating attractive videos isn’t enough; agencies must ensure the content drives actual results by distributing it effectively—typically through running ads that reach the client’s ideal customers. Deeran proposes that agencies expand their service offering to include ad management and performance‑driven distribution, allowing them to charge higher retainers. He concludes with a call‑to‑action, directing viewers to a short follow‑up video that outlines how to add these services to their existing listings.

Chapters

If you're a video creative agency owner and you feel like you're providing a ton of value to your clients, but you're not getting paid what you're worth, the reason they're not paying you more is because you're not packaging up the results of what you can do for them in the correct way. You see, you could be working really hard for them and making amazing looking content, but if they're not getting actual results from the content you're creating, it doesn't matter. And ultimately, this comes down to how you're distributing the content and getting in front of their ideal customer. Typically, this means running ads for them with the content you're creating. So if you want to learn how you can offer additional services like that to your existing Listing service so you can charge more for your retainers. I put together a short video on the next page. Click the link below, check it out. We'll see you there.