Eric DeeranOne mission — help agency owners build businesses they actually love running.

Not getting paid what you're worth

28 Aug 2026 · 1 min

Watch on YouTube

0:38

In this short promotional monologue, Eric Deeran addresses video creative agency owners who feel they deliver high‑value content but are under‑paid. He argues the core issue is a failure to properly package and demonstrate the results of their work. Simply creating visually impressive videos isn’t enough; agencies must ensure the content drives measurable outcomes for clients. Deeran emphasizes that effective distribution—particularly running paid ads to place the content in front of the client’s ideal customers—is essential for generating those results. He then proposes that agencies can increase their retainer fees by offering additional services such as ad campaign management alongside their existing creative listings. He invites viewers to watch a follow‑up short video via a provided link to learn how to implement these upsell strategies.

Chapters

If you're a video creative agency owner and you feel like you're providing a ton of value to your clients, but you're not getting paid what you're worth, the reason they're not paying you more is because you're not packaging up the results of what you can do for them in the correct way. You see, you could be working really hard for them and making amazing looking content, but if they're not getting actual results from the content you're creating, it doesn't matter. And ultimately, this comes down to how you're distributing the content and getting in front of their ideal customer. Typically, this means running ads for them with the content you're creating. So if you want to learn how you can offer additional services like that to your existing listing service so you can charge more for your retainers. I put together a short video on the next page. Click the link below, check it out. We'll see you there.