A short YouTube #shorts by Eric Deeran presenting a single sales tactic: in negotiations, the party who appears to need the deal less is more likely to win. The speaker advises sellers to detach from the outcome—lean in behaviorally but communicate non-neediness—to close more deals.
Here's one of the most powerful sales tactics that I've ever learned. It's the person who needs the deal less will win the deal. You're in a sales conversation and you're very needy, right? Instead of just leaning out, you lean in. That person is going to feel that, and they're going to know that you need this more than them. So one of the easiest ways to close more deals is to simply not need it as much as the other person. So try this in your next sales conversation. Completely detach yourself from the outcome and watch what happens.
