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Price Isn't Always the Problem

10 Apr 2025 · 0 min

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0:18

Short excerpt from a YouTube video titled "Price Isn't Always the Problem" (Eric Deeran). Speaker A advises that sellers should first diagnose the root cause of a prospect's hesitancy—if it's truly price-related, a discount may help, but often the issue is uncertainty about fit or process, in which case discounts are ineffective.

Um, what I would probably do is, like, figure out what the hesitancy is, and if it really is just a price thing, then I could give them a painful discount. But I want to figure out what's behind the hesitancy, because it might have nothing to do with price in general. It might just be like they're not sure if this is going to work for them, or there's uncertainty in the process and giving a discount won't help you.