Short excerpt from a YouTube video by Eric Deeran emphasizing that a salesperson's conviction—genuine belief in their product or service—helps them overcome prospects' objections. If the seller lacks belief, they are less able to handle objections effectively.
It really comes down to, I think it helps with conviction, with selling, because you're like, hey, I truly believe in what it is that I'm doing for my clients. So that way, if they give you an objection, you can overcome it. Versus, like, if they give you an objection, maybe you don't believe in what you sell. Then it's a piece of like, well, I don't know if I'm really going to conquer this because I don't know if I really believe in what I'm doing, you know, which is. Which is huge. I think that's a huge thing you said as well.
