Short coaching monologue advising teams to prioritize reactivation leads (previous clients) first to capture low-hanging revenue. Use those initial clients to cash-flow operations, learn and define the fulfillment process, identify hires, and reinvest profits into advertising and funnel/system testing and development.
I want you to work your reactivation leads first because then we can scoop up all the low hanging fruit as far as money. And then once we've scooped all that up, we start to get an idea of what our fulfillment process is going to look like. We start looking at who we can start hiring to do this stuff for us as well. And then we now can go in and start building out the process, the system. And that's why I like to start with you guys with reactivation is because when we're testing ads and testing the funnel and stuff, it's going to take a little bit of budget to do that. So like I'd rather you cash flow off of those first clients. We take a little bit of that money and then we reinvest it back into ads and work that system out. But you're doing everything right as far as like making sure we're scooping up all the low hanging fruit first because then we can cash flow which is the most important thing right now.
