Eric DeeranOne mission — help agency owners build businesses they actually love running.

Reacting to Grant Cardone on price too high

8 Apr 2023 · 0 min

Watch on YouTube

0:27

Short reaction-style YouTube video (uploaded April 8, 2023 by Eric Deeran - Master Filmmaker) that engages with Grant Cardone’s remarks about pricing and market positioning. In the provided excerpt, an interviewer raises the objection “my price is too high,” and Grant Cardone argues there’s no advantage to being in the middle of the market — you can compete as the lowest (race to the bottom) or the highest (premium pricing) to capture benefits.

What's your number one objection that you get? My price is too high? Yeah, your price is too high. I know that. I'm the one that made up the price. We were sitting around one night, we're like, what's a fair price? What's an average price? What's a too much price? Oh, we picked the too much price, and then we said, what can we do to make it a fair value so that people would pay us too much?
There's no advantage to being in the middle of the market. There's only an advantage to be the lowest and the highest and the lowest. You're always going to be racing to the bottom, whereas with the highest, at least you have a premium aspect about your business and about your pricing.