What does MRR stand for in the video?

Eric DeeranOne mission — help agency owners build businesses they actually love running.

Retainers Explained

1 Apr 2024 · 1 min

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0:36

A short YouTube explainer by Eric Deeran (Master Filmmaker) arguing that videographers should prefer retainers over one-off projects because retainers produce monthly recurring revenue (MRR), smoothing and growing cash flow (visualized as a steady upward blue line) versus volatile one-off income (red up-and-down line). The video includes a call-to-action to comment "retainer" for more details on implementation.

Questions this video answers

Monthly recurring revenue.

Chapters

One of the reasons a lot of videographers don't have a lot of money is because they're doing a lot of one off projects, as opposed to retainers. Now, with retainers, retainers equal mrr. Now, what that means is monthly recurring revenue. And so with one offs, you look more like this red line right here, where it's up and down, up and down, up and down. When you have retainers, you look more like this blue line, which is going up and up and up and up and up. And it builds consistency instead of these up and down months and. And you have predictable cash flow because of that. So if you want to learn more about retainers, how to use them, how to implement them into your video business, go ahead and comment the word retainer. Below, we'll show you exactly how we use these to close deals.