Scaling in 2025 (Live Q&A)

Feeling like a brand new me.

I.

Blew away the clouds I was standing under Traded on my rainy days for a little summer I fly so high right now that I might not come back down Dancing to my own big cherry on the top Sweet Everything around me is looking up if life is what you make it I'mma celebrate it I'm feeling like a brand new me for the very first time I'm never I'm meant to be I'mma tell everybody I'll feel like a brand new me Brand new, brand new, brand new brand new Cloud 9 I just took a little visit and the old me didn't know what I was missing Seeing so clear got that 2020 vision it was in me all along All I had to do was listen to that heartbeat down the side of my chest the little voice in the back of my head Singing one day I'll be living the dream you'll see I'm feeling like a brand new me for the very first time around where I'm meant to be Imma tell everybody I'm feeling like a brand new me Feeling like a brand new me Feeling like a burn on me ra.

What is going on, guys? Welcome back. We're back 2025. How's everyone doing? Back for another live.

Good.

How we doing?

Good, man. Ethan, you got your. Your mic set up this time? Let's go. Yep.

Got a new computer, so I got new. I gotta get more ports to work with now.

What new computer did you get?

I got the M4 MacBook Pro.

Let's go.

Nice.

I love it.

It lasts like two days without charging.

It's awesome. It's wild. That's wild. Well, what's going on, guys? We're here to answer any questions you have around scaling your video business in 2025. How to get more leads, how to close more sales, what type of packages to offer, what you should be selling to your clients. We're going to go over all of it. If you have questions, if you're tuning in live, go ahead and drop a comment down below. Let us know where you're calling in from, where you're listening from, and we'd love to know, and we're happy to answer any questions you guys have. Let's dive into it. We're going to wait for a couple people to get in here and then we got some people in the lobby. But, Evan, what's going on with you, dude?

How are you, dude? I'm good. Finally back to working out this year after starting the year off sick. I know you guys, you were sick too?

I had the flu. Yeah. It's not very fun.

Sucks. But, you know, back at it and trying to. I'm thinking about running a 5k in a month.

Really nice.

Yeah. My trainer was like, hey, my wife's doing it. Do you want to do it? And I was like, maybe I like running. So, I mean, I don't know. I've never ran one before, but I don't think.

I think I ran one a long time ago with my girlfriend, and I was running. I think it was like a. Like a. Like a color run. So there's like a bunch of colors and craziness and stuff like that. But yeah, dude, that's awesome.

I love that.

Let's hear some of Everybody's goals for 2025. If you have those, drop them down below in the comments. What are you looking to do in 2025? What's the goal? What are you shooting for? And then we'll kind of talk through some stuff. And then if you guys want us to answer any sort of questions you have, drop a comment down below, let us know. And we're happy to dive into it a little bit deeper. Let's see, Evan, anything that's coming up for you specifically? People asking about certain things on the calls. What's going on in your world?

No, I mean, I think it's. I think the biggest thing that's coming up on. On the calls that I mostly deal with is, or at least what I'm noticing is a lack in creative testing. Right. So just a more variety. I think, you know, at a certain point, giving too much without spending enough on meta was kind of what was inhibiting people. Right. They were giving them too much and maybe not spending enough money to allow it to figure out. Now, what I've been noticing is that, you know, you can. Don't have to spend an exorbitant amount of money per month, but if you don't feed it enough to be able to pick and choose and play with in terms of, you know, showing particular ads and ad stylings to different people, it can really inhibit your ability to get even. You know, just a couple of ads to work for you. Right. So I've been trying to preach more creative testing, and I'm working on a kind of a new. Not necessarily new, but just a new way of being able to get more without having to come up with so much in terms of like a script or angles, different things like that. Right. So.

Yep.

Maximizing time where we can.

Yep, absolutely. I see some People hopping in here. Let us know where you're calling in from. And then what you, what kind of video business you run and what kind of clients you work with and then any sort of questions you guys have as far as scaling your video business. What's, what is the main bottleneck that you guys are facing in the business right now? And typically what we see, it's leads and sales. Like people are usually focusing too much on fulfillment and they're focusing too much on the editing side. And I was, I'll talk about like one of our clients, Max, who I talked to. I talked to them yesterday on a coaching call and I looked through. Well, number one, they weren't tracking anything. They're doing 30k a month right now because we helped them get the ads, get things going. They have some clients, right, they're doing about 30k a month right now. But they weren't tracking their sales calls. Like, they weren't tracking what their close rate is. They weren't tracking what their show rate was. They weren't tracking, I mean they weren't even using their calendar, dude. And I know Evan and Ethan, you guys want to talk about this. But it's like I was like, okay, what are you spending most of your time on? They're like, I think I'm spending my time on editing. I think I'm spending my time with this. I'm like, okay, just pull up your calendar. Let's look at what you're spending your time with. And their calendar was blank. There was like nothing on it. Oh wow. And I was like, dude, like what, what are we doing? I love you guys but like why is there nothing on the calendar?

They're like, oh, I couldn't live without my calendar.

Yeah, like if it's not on the calendar, it doesn't matter. And then I, I showed them a hack where you can actually like share your team members calendar with you and then you can see everybody's calendar and what they're doing for the day. So they shared it with each other and then they have their editor on there as well. And now they're just going to be able to see what everyone is doing in every time block of the day. Because I'm like, if you're spending five hours a day editing, you could take five one hour sales calls in that same time period. Right? If you could do that, then if you take 5 sales calls, you'll probably close 2 clients and 2 clients at your current price point of 15k each is 30k right there. So like by editing for 5 hours. You actually lost out on $30,000 of potential deals you could have closed. You know, So I mean, Evan, what's, what's some of your takes on like, like having a calendar set up? Like time blocking.

What's. Yeah, so I. Before, you know, when I was first a student here. Four years ago, where I'm in. Yeah, about four years.

Four years ago.

Yeah. 20. End of 2020, like going into 21. So I didn't use my calendar at all. I didn't really have a reason to. Right. But it was only then coming, you know, being a student here, really understanding like what to put on the calendar, how to, how to block off the stuff. I, I sometimes have a weird relationship with time blocking because, you know, things don't always go according to plan. You know what I mean? Like, there are fires that come up and it's, that's boundaries and personalization that you have to kind of work through as well, you know, in your business and in your daily life. But I try my best every day at least. Like Sunday. Sundays are usually like my down day. Right. Go to church, you know, Then I spend like a Sunday evening before or before or after dinner to kind of plan out my week to the, to the best of what I can and really just leave those blocks out for people to, you know, book on my calendar and do what they need to do so I can help them. But, but blocking off the, the relevant times for the relevant tasks that I know that need to be done. And just at least you got to put them on your radar. Because if you're not, it's just like you said, like you don't know what your. Why you're not having the success that you're actually well.

And you can't audit your time, right. Because it's like if you, if you can kind of be like, oh, I feel like I'm spending a bunch of time doing this, like that doesn't really matter. Like we need to look at like, okay, from like 9am to 5pm I was like editing all day. It's like, okay, well, you could literally hire a really good editor for like 20 bucks an hour. So like, why don't we just do that and then have you take sales calls or focus on revenue generating things instead of that. You know what I mean? Yeah, I think a lot of people just get caught up in that.

100%.

Yeah. I mean, Ethan, what else do you see? Like what? I know you're pretty religious about your calendar as well. Like how, how important is that for you?

Yeah. No, I know I live and die by my calendar. Like, I put all my, you know, like on Monday, like, my dog has a vet appointment that goes on my calendar. Like, you know, given, like my dog, her, like, you know, monthly heartworm pill, you know, goes on my edges. Everything I do goes on my calendar. And I know you and I talk about this, but time blocking is just like setting aside the time to dedicate to something so you're not pulled in 18 different directions all the time. Even if it's 20 minutes or 30 minutes, you can get a lot done in that time if you just sit down and dedicate it to that one thing.

Yep. Well, it's, it's that time blocking of like, sorry, my camera's going off and I'm making a post to everyone on Instagram as well to hop on here. But it's the focus, right? It's like the context switching where I think a lot of people get stuck. Because, like, I could never, like, edit for an hour and then take a sales call for an hour. Like, I couldn't edit for an hour and then take a sales call. Like, I can't keep switching back and forth. It's. It's almost impossible. Right? Whereas I think a lot of people, like, try to do that. It's like, have the, have enough time to focus on one thing, put your phone away, do all the stuff you need to do and focus on that one thing as opposed to like trying to do everything at the same time. You know what I mean? And like, it's not important if it's not on the calendar. And I think a lot of people get stuck with that. But it's like, how do we start to buy our time back so we can focus on things that actually grow the business? Because if you look at 2024, like, if all you did was spend all of your time and you were really busy, but your business didn't actually make more money, then, like, you're not up leveling what you're working on and like, you're not adding leverage to what you're actually doing. You know what I mean?

The revenue generating things.

Exactly. So it's like, you have to be focusing on those things because if not, like, you're just a glorified employee. Right. It's like the whole point of having a business is so we can hire other people under us to start to buy our time back. Right? Which is huge. And I'm just making this post, guys. But I mean, Evan, is there anything that you feel like, you've been stuck in the weeds on a little bit too long. That's really like held your business back.

No, I mean, I think, I think sometimes for me, it's mostly about like.

For me. So it's.

Sometimes it's on the content side, like, because I know the importance of like, keeping up with the relevancy of content for, for the nurture process of what it is that I do. Right. So it's. Sometimes I get lost in the planning of that aspect or I probably maybe over complicate sometimes that that process, which inhibits my ability to sometimes get certain things done in the timeline that I actually want to get it done. But that's. Those are like easy problems to fix because it's kind of like, it's just like go into a boot camp. Like, you just do it and like it gets done. Right. So it's the, it's the common, you know, overthinking it thing. And I think those are the easy things to get out of. But, you know, that's been my kind of biggest thing right now is like just planning stages of whatever it is that I'm planning. You know, whether it's, you know, modules, content, it's whatever I'm making. Right. The planning stage, for some reason as of late, has been kind of my Achilles heel. But again, that's just nutting up and shutting up and doing it, you know.

Yeah, yeah, no, I hear you on that. I mean, where do you see a lot of people get stuck when it comes to like. Because I definitely see people who launch the lead gen, right? They get a couple clients, but then they get kind of like stuck and they're like, okay, cool, I've had a couple clients, like, now I'm good and I'm going to ease off the gas. Again, like, what's your advice to people when they start getting that system to actually start working to spit out clients? Like, how do they keep it going without burning themselves out? You know what I mean?

And like, yeah, no, I mean, I definitely. That definitely comes down to personal preference based on the person. Right? Like, I mean, you can be an Alex Homozy and want to make a hundred million dollars a year, or you can be somebody who is cool working in a certain, like, I think that comes down a certain person. But advice to, you know, when you see that, you just, you have to understand, it's like we always say all the time, like, the work that you're doing now is not necessarily going to show itself right this second. It might show itself in A month, two months, three months. Right. So it's not. You can't get caught up in, like, okay, I can take my foot off now, because it will show itself at somewhere later. Now, there's a difference between taking your foot off and easing off the gas.

Yeah, right.

There's definitely a difference there. Um, so it's just kind of understanding what that, like, give and take kind of looks like. And then, like you said, buying your time back where it's necessary. Right. I think that's. That. That's. That's one of the easiest things, if you're tracking things the way that you should be. Right. To actually go in and be like, okay, where can I buy this time back? Nine times out of 10, for most creatives, like, it's editors. Right.

You start there. Yeah. And I think, like, a tactical way to kind of like, piggyback off that to calculate your hourly rate is like, figure out how many hours do you work in a year. Right. And then how much money did you make in the business? And then divide that by that amount and then you come up with an hourly. Hourly rate. Right. Like most business owners, hourly rates are probably like a thousand to, like $2,000 an hour, if you really calculated it. So then it's like, why are you spending yourself. Why are you spending time on editing when you can hire somebody for 20 to $25 an hour to do that? Yeah. Right. Like, why are you mowing your lawn every weekend when you're exhausted from working all week when you could hire somebody for, you know, 75 bucks for an hour to do that? Right. It's like when you put it in perspective. Go ahead, Ethan.

I was gonna say they're probably better at it than I am too.

Right, exactly. So it's like, there's a lot of editors where all they do all day is edit, and it's like, let's hire it out to them. They get better at it. Like, they're better at it than us. They can focus on. And then we can focus on revenue generating things.

Right.

I saw a comment the other day. It was like, well, I just want to be doing the work. And there's nothing wrong with that. But if you're going to be a business owner and start getting more leverage, the whole point is so that you can buy your time back and have other people do the work for you.

Right.

If you just want to be the person working, doing the work, then, like, you can go get a job at an agency and just be an editor, which there's nothing wrong with. Right. But the people we work with want to grow, they want to build the leverage, they want to make more money, et cetera, et cetera, you know, So I think that's just a clear distinction a lot of people need to make and figure out, like, who do you want to be? Do you want to be an entrepreneur or do you just want to be more of a technician at the end of the day? Right. There's nothing wrong with either.

Yep. 100.

Yeah, I see you guys on the Live. Let us know where you're calling in from, what questions you have. Drop a comment down below. If you're on YouTube. I see you guys on YouTube. Drop a comment in the chat here. I'll drop a comment here to let you guys know where and let us know who you are, where you're calling in from. And we're happy to help. We have a couple more minutes here before we wrap up the Live, but let us know where you're calling in from and how we can help and what questions you have around scaling your video business. And we are happy to help. We've worked with almost 600 people, one to one video business owners at this point, coaching them to grow their video business. So if you've encountered it, we probably have seen it before and we can probably help you with those questions. What's another point where people kind of get stuck? Ethan, there's anything on your end that you see?

I'd say one thing, one big thing is it's something we talk about in the very beginning when people start working with us is the whole done is better than perfect mantra with. I know Evan works a lot with ads and all the marketing sides. Just putting stuff out there. Start testing it. We were talking about numbers and tracking things. Same thing with ads. Oh, I feel like they're not working. Okay, well, let's look at the numbers. Are they working? Are they not working? It's very binary. Black and white.

Yep. Absolutely. Yeah. Yeah. I think it's really just. It's like you said, it's done is better than perfect. Really Putting yourself out there and, and giving yourself enough time to test. Like Evan said, it's the 30 day rule where it's like you put something out there, it can take 30 days, 60 days to actually see the fruits of that, of those, of that labor.

Right.

And actually see that starting to come to fruition. And a lot of people just give up before it's and. And say like, oh, ads don't work for me. It's like, well, ads are just Reaching people who are already in your market and then turning those people into people who are leads. Right. So like there's nothing special about it. But Evan, maybe you want to speak to that a little bit?

No, I mean, it's, it's why too? Like, I mean, even if you're struggling at getting something going or like an edit has to happen, like we, I, you know, I know we're all video guys here, right. But you know, there are, there are ads out there that are just pictures, right. Their images, their text. It's like it's about that message. Like you said, Eric, like that message has to get up and out. So we even know if we're kind of going in the right direction with, with the offer, with what people actually want. Right. And, and by, by getting up something quicker than making it perfect, you're going to, you're going to be able to.

Make iterations back, right? Yeah, exactly. Yeah. 100%. And yeah. No, I think you're right on par with that. Etalk says he's owned from Toronto here, formerly launching his content creation business next week. I love it. What's the biggest tip for making the most of a formal business launch? Launching my social media pages to garner interest. Evan, maybe you want to take that one.

Just do it. Don't, don't overthink it. There is no bit because. Okay, I'll give you this example. Like we're talking, he's talking about a former or a formal business launch. When I was a student here, I didn't have an llc. I didn't have a business. I didn't have the formal things that you, that you should not should. But you would think that you would have to make something like a formal thing. It was only when I got 1, 2, 3 clients where it was like, okay, this money's coming in faster than I anticipated and I got to keep track of it. And I kept track for. Until I found a bookkeeper that I like to work with. I could just track everything on a Google Doc. And was.

I remember that because I did your case study with you. Yeah. And you were like, I got a backbone. Yeah, I gotta set up my llc. I just closed like a thirty thousand dollar deal. I was like, bro, what?

Yeah, it's crazy. So it was like, you know, it's, it's, it's not. You don't have to have like all your ducks in a row to, to get. It's literally just do.

Yeah. Until you have somebody pay you money, it's not a business. Right. So Sprint to the point where you're getting people to pay you money and then figure we figure the rest out from there.

Right?

Like, like, get people to pay you money and then work on the business structure and then work on, like, one of our clients, max, they're doing 30k a month right now, and they don't even have, like, they're not even formed as, like, an S corp yet. Like, they're not formed in, like, the proper business structure. Right. So it's like. It's like none of that stuff's even set up yet, which is totally fine. But, like, let's get the money in first. Let's get the clients in first, and then we can start to, like, build the rest of the stuff. But a lot of people spend too much time on, like, the name of the business, the color of the logo. Right? It's like, let's make some money first, and then we can. We can change that stuff later if we want to. Right. But I think as creatives, we get kind of stuck on that, and we're like, ooh, it has to be perfect. It's like, it really doesn't. We just need to get some people, get some conversations going, get some calls, start talking to people about how we can help them with video, get some people to pay us, and then figure it out, make our service better and better and better and just improve it over time, you know? Yeah. Hopefully that makes sense. Owen, let us know if you have any other questions there. Good question. Lisa says, hey, from Indianapolis. This might be redundant, but can you walk me through the process of your coaching platform? We need a few more ducks in a row.

Yeah.

Lisa, let us know if you have, like, a specific question. You said ideally we would like four to five key monthly clients on retainer. Absolutely. So maybe give us a little bit of, like, context. What kind of clients do you work with now? What kind of clients do you want on retainer? What does that look like? And then we can kind of roll from there. But as far as, like, what we do in our main program, we're really helping you with the retainer side, like, getting a retainer offer in place and then setting up an inbound system so you can have people to talk to. Right. Like, at its simplest form, we're helping you build a system where people are reaching out to you, they want to talk to you and have a conversation, and then they get on a zoom call with you, and then you take them through a sales process, you pitch those retainers we built, and then you turn those people into clients. And then we rinse and repeat, rinse and repeat, rinse and repeat. We do a really good job for those clients over time. Right. And then we keep them paying us over and over and over again.

Right.

Like one of our clients, it was Luke Porter, actually, I talked to him yesterday. One of our clients, he had them. He had a client paying him 3k a month, and then he just renewed them for another year. And now that client total over the past year and a half has paid him $60,000. Right? So, like, if each client is worth 60 grand, then, like, you probably don't need that many clients to get to where you want to go in your business.

Right.

Because they're paying you so much money because they love you, they're happy you're doing a good job.

Right.

They're keeping you on retainer. So that's kind of the overarching breakdown. You said you do largely industrial, automotive and manufacturing. Yeah, like, if you go to my YouTube, Lisa, there's a. A case study with someone called Ryan Chai, and he does manufacturing. We helped him add like 250k to his. His video business. And there's a good case study on there. I can try to link that for you actually, in a sec here, see if I can find that. But Evan, anything you want to add to that, maybe, or. Ethan.

Go ahead, my friend.

No, no, I mean, I think. Think you hit the nail on the head for the most part. I was gonna say too, with like the whole. Don't spend the perfect too. I know a lot of people get caught up in things being perfect as well, especially in, you know, creative, you know, things like ads and brand videos. And, you know, it's got to be absolutely perfect, you know, to the. To the person making it. But you gotta put it out there. Like Evan said, just start especially on the outside.

You just gotta get it, you know, up and out and, and. And get that. That message component going. So the people out there that you are trying to find know what you're trying to give them.

Yep.

Yeah, exactly. And Lisa, I just dropped that case study link down below in the chat. He does mainly manufacturing. Is one of our clients that we work with, Ryan, and he's just targeting. Targeting them with ads, and then we're helping them bring those leads into his funnel, and then he's hopping on the phone with them and then turning a percentage of those people, the clients. So, I mean, and at its root, at its root form, right, it's like the more quality conversations you can have with people who are your ideal target audience? Like the more closes and more clients you're going to have. Right. And then it just comes down to like how good of a job you're doing on the back end to keep those retainers paying you month after month, month after month so you don't have any churn or people leaving you. Right. So I see we have some more people on here. Let us know where you're calling in from, what questions you have. We have a couple more minutes here. We're just doing a live Q and A with any sort of questions you guys have around scaling your video business. Neil, what's up man? Thanks for taking questions guys. I'm curious, do you also help video producers make the leap into the feature film world? It's one of the biggest challenges, I'll be completely honest with you. We don't really focus on feature film work, Neil. We mainly focus on helping clients get retainers. With small to medium sized businesses, like businesses doing $150 million or less every single year, that's ideally who we focus on. We are not really helping people turn into like doing feature films just because that's not our area of expertise, if that makes sense. We're really focusing on just helping people go into the small to medium sized businesses and then getting retainers anywhere between 5k a month to like I've seen 25, 30k a month is the top retainer, like where people are paying them that every single month. So that's ideally what we do. And let me know if that makes sense or if you have any other questions on that. But Evan, Ethan, anything to add on that?

I said I get a lot of that request too about, you know, people want to do more of the film, documentary, those kind of things. And yeah, I always say like, you know, if that's what you want to do, that's cool. But you know, it's not necessarily something that I feel like I can help you out with just because.

Yeah, yeah, because the process is just completely different. Yeah, it's just a different, it's a different process.

He said.

Gotcha. Do many of your clients use your coaching to help them free up time? Yeah, absolutely. I'd say that's more of the, that's more of the indirect thing that we do because we're more so focused on like helping you guys build a base of retainers where you're doing, you know, 30, 40, 50K a month in retainers and then you hire a team to do that very simple work for your clients. And now you freed up more time and you also have money from your business to fund other things that you want to do, do at the end of the day. And that's where you can start to fund the passion projects and like have time to do your own stuff. But you have like a sustainable business as the foundation to what it is that you're doing. You know what I mean? That's ideally what we try to focus on.

You can do it because you want to, not because you have to.

Yeah, exactly. Like to, you know, and not to say like people. There's plenty of people who are successful at doing the feature film thing. It's just not what we like help our, you know, have helped our 5, 600 clients do. It's more so helping them with more of the, the specific type of small to medium sized businesses. Yeah, absolutely. Neil, let us know if you have any other questions on that as well. What else, guys? We have like five minutes, four minutes here at the half hour. We're, we're popping off. So what other questions do you have? Let us know and we'll answer them in the chat here. Let's see, Evan, are you guys gonna get snow in Texas?

No, it, I mean that's like every four years maybe. It might happen. Okay, we'll get ice on the roads. You know, every, usually at least once a year we get ice on the roads. The, the school teachers were telling the young elementary kids that it's going to rain tomorrow and it's going to be cold, so it might snow. And my kids just got off of school and were like, it's going to snow tomorrow. And I was like, hold on, hold on.

I have to be the bad person here.

But no, I mean, it's, they always, they make a big hoopla around here when it freezes, wrap your pipes, do all that. Because we had a couple of years ago a really big episode, like the whole electrical grid like shut down for three days. It was. Wow, it was terrible.

That's what, you know, because Texas is.

On their own separate power grid.

Yeah, you guys are a separate country over there.

Dude, we, I mean technically we're. Yeah, yeah, we could do it.

There you go. You're separating from the, from the United States over here. Lisa said, what's the biggest rocket fuel for the process of retaining banners? I'm not sure I understand the question. Lisa, maybe you could clarify.

I can maybe answer that.

Yeah, go ahead.

Evan.

Having a proper sales call.

I was gonna say sales is the.

Biggest thing you gotta. And what is a proper sales call? Guys, I'm not gonna answer this one.

So running, you know, diagnosing what their biggest problem is, taking them from where they are to where they eventually want to be and having them make that realization.

Yeah. And then showing them how your product or service is going to fill that gap. Right.

Boom.

Yep. Yep.

What is. What is point? What is point A? What is point B? How can I help you get there?

Yep.

Showing the value, building trust, all that.

Absolutely.

Neil says my biggest fear is if I don't do the grunt, if I don't want to do the grunt work of what feels like cookie cutter work, why would anyone else. How would I find people to hire to do it if I don't like doing it myself? That's a good question. So I know. I get where you're coming from with the cookie cutter work. The thing I'll reframe you on, though, is that wouldn't call it cookie cutter. I'd call it repeatable. Because, like, every successful business is built on repeatable processes. Because if it's not repeatable and it's all in your head and you can't teach someone else to do it, then you become the slave to the process because you're the only person who can do it. Right. So, like, you know, cookie cutter is one way to put it. I feel like, you know, a lot of people who are super creative kind of look at some of the stuff that we do where it's like more basic type packages and say, like, oh, that's super cookie cutter. And, like, it is more basic, for sure. The whole point we have that, like, the whole point it's basic is because then I can hire other people to do it. And the reason other people would do it is because they want to make money.

Well, I was going to say, to Neil's point there, I mean, every single.

Day.

You can find people to do that work. There's people out there who are gung ho about like, you're gonna give me a shot to do video work. Like, you can find people to do it. 100. You're not always looking for another alpha, right. You're looking for somebody that can come in and fill the. Fill the void. Right. So that you can get out of it. So, I mean, there's people out there for sure.

Yeah. Oh, yeah, There's. There's tons of them. Neil said. True. But even so, if it's basic, isn't it hard to find good help? No, you just have to go through a good interview process. Like, you have to take enough interviews you have to take enough volume of interviews, you have to, you know, talk to enough people to see if they're actually a good fit and they can actually help you. You have to see their samples of work and then you sift down through those people and then you find the a players that you want to hire to help bring on to do the work for you.

You're gonna, you gotta look in the right spot too.

Yeah, you just have to, you just have to interview enough people. Like there's people out there. There's plenty of very talented people who are. And I think that's like the limiting belief of most business owners where it's like, no one can do it as good as me, when in reality, like people can do it as good as you, if not better than you, because that's all they're doing all day. The editor that all he does all day is edit is going to be better than you, who's also trying to run a business and edit and do client relations and do sales and do marketing and run your, you know, run everything.

Like, because the willingness for them there is the trade off of they don't have to learn how to run a business. They're just working, showing up to clock in and clock out.

Like, Exactly.

Then they're fine with that.

Yep. Yeah, exactly. Lisa says yep, that's a great perspective. Definitely need a better sales call approach. Yeah, absolutely. Lisa, if you want to learn more, there should be a link below. You can schedule time with us and we'd be happy to chat with you and see if we can help. And then Neil says, makes sense. Yeah, absolutely. We got like 30 seconds here, guys. Any other questions that you have? Anything else we can help with? There's also plenty of videos on my YouTube here if you want to go through some more, like actual built out training on how we actually scale video businesses. But I'll leave you guys with this too. It's like the boring work is where the money is. Like, the boring work is where you build leverage. Right? Doing the boring thing over and over and over again and it's not sexy, right? Like, it's not what most people want to do. It's honestly why like most creatives struggle in business is because they always want this new thing and they're like switching, oh, you know, I want to do this today, I want to do this today. And they're ADHD and I love you guys because I'm a creative too, but they're ADHD and they can't make a decision like, everything works you can be successful at almost anything, but you have to pick, like, one thing because, like, we don't have. You don't have enough time in life to be great at everything. You only have enough time in life to be great at really one or two things. So you have to be very selective about what you choose to do, and you have to just double down on it. Do the boring work. And the boring work is where you actually build the leverage and make the obscene amounts of money, if that's what you want to do in business. Like, I'm here to make money in my business. Everyone who comes onto our program is here to make money in their business. Like, I'm very upfront about that. I'm very transparent about that. Like, we're here to make money because, like, we want to grow. We want to provide a better life for ourselves. We want to provide a better life for our families. And that's the same thing for all of our clients when they come on with us, right? So it's like, try not to have the shiny object syndrome, where you're switching from thing to thing to thing. Like, the boring work is where you get really paid and you build a lot of leverage and you can build a team, buy your time back, and focus on the things that you really want to focus on in life.

100%.

Cool. Awesome, guys. Lisa, I'm glad that was helpful for you. If you guys have any other questions, feel free to go to the link down below. Schedule a call with our team, and we'll be happy to see if we can help. Hopefully this was helpful for you guys. We do this every Thursday and we try to answer as many questions as we can. So great hanging out with you guys. If you have anything else or need anything else, let us know and we will see you guys in the next live. Peace.

Ain'T coming so wait and see.

It's a good girl.

There ain't nothing.

Like this right here Rolling like a river deep let it flow Cuz I know my soul Lift me up in front of me sun is shining over me I got a good thing coming.