Sell the vacation not the plane ride to get there
8 Aug 2024 · 0 min
0:19
Short YouTube commentary by Eric Deeran (Master Filmmaker) arguing that advertisers should "sell the vacation, not the plane ride": use Delta Airlines commercials as an example, which focus on emotional benefits (connecting with the world, visiting beautiful destinations) rather than technical features (seat comfort, snacks, leg room). The point is framed as advice for the speaker's clients to market experiences over product features.
