Sell the vacation not the plane ride to get there
12 Sept 2024 · 0 min
0:19
Short spoken segment from a YouTube video by Eric Deeran (Master Filmmaker) arguing that marketing should sell the experience/result (the vacation) rather than product features (the plane ride). Uses Delta Airlines commercials as an example: adverts focus on connecting with the world and beautiful destinations rather than seat comfort or snacks. The point is framed as advice to creators/clients about emphasizing outcomes over features.
